class="tag"Posts Tagged ‘business signs’
No Comments How Custom Signs Solve Problems For Companies
Many companies are in need of solutions when it comes to their business. Whether it is marketing their business to the public, promoting a new product to existing and potential clients, or just making it easier for customers to navigate your establishment, custom signs can solve many of these issues. Choosing a sign solution can alleviate many hardships from a company and bring them to the forefront of the marketplace. Signs can assist businesses in expanding their customer base and in turn, help to increase sales. Turning potential customers into repeat customers is always a great way to do business. Below are a few examples of signs that solve problems.
Exterior Signs
If you have a brick and mortar business, then a dimensional exterior signs can help attract new customers to your store, restaurant, salon, spa, factory, industrial space etc. Exterior signs serve as a 24 hour advertisement for your business and put your company on display in the best way.
They come in both lit and non-lit formats and heighten your company’s recognition, which can elevate your business to high performing brand. When contacting a sign company about an exterior sign it is best to understand what message you want to convey to the public. Remember less is more. Many exterior signs are only noticed for a moment by passers-by so you want your sign to represent the quality your company can offer them. An outdoor sign with too much info can look busy or become confusing to the passing traffic.
Show Signs
Even if you don’t have a brick and mortar business, custom signs are still important. Many business choose trade shows, consumer shows, public exhibitions and conferences to market their company. Many of these shows have similar vendors and as a company you will want to stand out from the sea of competitors. This is where custom displays and signs can help people seek you out. Several businesses will prop up banners and do promotional giveaways, but the trick is to get them to your area to see all you have to offer. Our sign solution for that is a customized Plinko game. It displays your brand and makes enough noise to capture the attention of those in attendance.
Plus, by gamifying the process, those who chose to participate will take away a memorable experience with your company.
Directional and Way-finding Signs
Directional and Way-finding signs are often overlooked by companies. These signs assist with the user experience. If you ever been to a building and have to ask where to find the elevator, or the route to the washroom then you know how uncomfortable that can be. To save your customers from having to ask such awkward questions, then you need to have easy to understand way-finding signs. These signs range from clear floor directories, welcoming reception areas, parking lot signs, room numbers and hallway directional arrows.
These are just some of the sign solutions we can provide. For signs that are as unique as your business, and provide a great customer experience, please visit our CONTACT US page and connect with one of our sign professionals.
Getting The Right Business Signs Can Make All The Difference
Business Signs You Will Need
We often have new business owners come to us unsure of what kind of business signs they need. There are several options, but we know that there are many costs involved in starting a new business venture so we want to ensure you get a great signage starter package that fits your brand.
According to Entrepreneur’s post on Creating Memorable Business Signs
“Great signs are always the most interesting piece of scenery in their vicinity. This is why they’re noticed even when people aren’t looking for them”
Below are the Top 3 Signs you will need to start your business.
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Custom Exterior Signs
Whether you need retail sign to advertise your restaurant or clothing store or an outdoor sign to let you people know you are doctor / lawyer / professional in the area, custom exterior signs are key to informing potential clients about your business.
These signs are a 24 hour advertisement for your business and should serve as memorable landmark. It should be made from outdoor quality materials that can weather the elements and the sign(s) should look attractive to your target market.
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Reception Signs
Once someone comes through your door, you know they have an interest in your business. This is where a fantastic reception sign can make a difference. Your entrance-way is a welcoming area where everyone should feel comfortable upon arrival.
The reception sign should be the focal point of the office / showroom / waiting room to reinforce brand recognition. It should work with all the other marketing materials there. IE it should have the same logo as the pamphlets, brochures and business cards that sit in that area.
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Wayfinding Signs
If someone has to ask which floor your office is on or where to find the exit, then you know you need to improve your wayfinding signs. They keep your clients informed without making them ask the awkward questions like “Where is the washroom?” or “Do you have an elevator?” Wayfinding and interior directory signs are often subtle signs that blend with the decor
and provide clear information.
The Next Steps For Your Business Signs
The above 3 types of signs are a great place to begin when it comes to starting a business. To further establish your business we also suggest, vehicle graphics, window decals, A-frame signs and signs for your trade shows. As you can see getting the right business signs can make all the difference when it comes to beginning a new business.
To get quotes on any of the signs listed on this post visit our CONTACT US page. We look forward to hearing from you and want to #StepUpYourSignage.
What Story Is Your Brand Telling? Is It A Sign Of Community Involvement?
Signs That Your Brand’s Community Is Looking For The Story
It has been almost two years since Budweiser created an impact through community involvement. By speaking to their community’s love of hockey through the 2012 Super Bowl commercial, they let their audience know they understand community spirit and comradery. Since then many brands have began to realize that it’s their stories that resonate with their audience. New messaging has become about emotional intelligence and brand images instead of the “buy now” ads of the past. Consumers are purchasing from brands they trust and are looking to see how companies understand their needs.
Duracell’s latest ad is great example of this. Duracell makes hearing aid batteries, but at no point is it mentioned in the ad
Duracell chose to let Derrick’s story take the forefront, ending the ad with their brand image. To many, a logo is just a way to represent a company, but brands know that images provide a respresentation for reputation of their business. They are what make businesses easy to recognize. Being memorable is the best way to stand out in your industry.
So What’s Your Story?
What does your company do to get involved in the community? Those are the stories that your audience is looking for. Perhaps you sponsor an event or are involved in community awareness campaign. By making the world a better place you are letting your community know you are eager to be involved in what is important to them. That is what makes you stand out.
Refresh Your Brand And Make An Impact
If you’re not sure how to involve storytelling into your brand messaging start with your company image. Does it make an impact? Does it stand out from others in the industry? Is it good representation of what your company stands for? If not, it may be time to refresh your brand. Rebranding your company’s image to align with your new messaging can change the way consumers see your business. For ideas on designing a new brand image be sure to check out our post on artistic sign design and start the new year off right.
Creating Custom 3 Dimensional Signs For The Next Big Thing – Thalmic Labs
Getting Geared Up
If you are following the #CES2014 twitter feed you’ll see that wearable tech gear is all the rage at this year’s event. While this may be big news out of town, here in Kitchener Ontario, Thalmic Labs makers of the MYO armband have made another big move in the marketplace by moving from the VeloCity Garage into a retrofitted building. This is making the tech gear company big news both North and South of the boarder.
Diving Into 3 Dimensional Signs
When you think of digital companies, you imagine the next piece of software that is coming to a screen near you. Thalmic Labs is taking your digital experience and adding dimension. Their MYO gesture control armband stands out from the typical tech gear by incorporating their users’ movements into the mix. They are standing out as the next big thing in modern gear and they wanted their custom exterior sign to stand out too. Below is a step by step look of how their custom 3 dimensional sign was created using High Density Urethane, LEDs and a Custom Paint finish.
To begin the process High Density Urethane (HDU) was CNC Router Cut into the shape of the Thalmic symbol.
The logo pieces were primed and given a custom finish durable enough to endure our ever changing weather conditions.
The HDU pieces were wired with LEDs and then enclosed with an acrylic piece
Make A Statement
3 dimensional signs give companies a way to add impact to their branding. The make a statement without becoming an eye-sore. As you can see in the image from Thalmic Lab’s blog their exterior sign is standing up to our Canadian winter. This gives them ability to stand out from the surroundings and brand their new location.
For additional photos see our gallery below. We’re gearing up for 2014 in a big way! Let us know how your business is getting in gear for 2014. Leave a comment, send us a tweet, or post on our facebook page. We appreciate the gesture.
3 Dimensional Augmented Reality Created From Retail Signs – Augtober
Adding A Layer To Business Signs
If you have been watching our Twitter page you may already know we have been talking a lot about Augmented Reality this October and have renamed the month Augtober. Here at The Sign Depot we relentlessly strive to stay at the cusp of signage technology. This allows us to offer our clients an abundance of choices when it come to their custom business signs. The development of Augmented Reality, sometimes known as AR, has found a way to take 2 dimensional images and turn them into a 3 dimensional signage experience. If you are wondering how AR works, it is a layering process, where a marker is embedded into a sign. By using a smartphone app, people are able to see the sign brought to life. It is best explained in the article 10 things you need to know about augmented reality
Markers work by having software recognise a particular pattern, such as a barcode or symbol, when a camera points at it, and overlaying a digital image at that point on the screen. If the image is three-dimensional or animated, the effect is of a digital experience unfolding on the surface upon which the pattern is printed.
In an earlier post 3 Dimensional Augmented Reality And The Sign Industry we showed how Marvel was using Augmented Reality with their retail signs to bring superheroes into the store. This creates a unique shopping experience and makes it memorable to those browsing the aisles. Once again retaliers have engaged a younger audience in their locations by launching a Teenage Mutant Ninja Turtles Augmented Reality campaign involving their business signs. You can see it highlighted at the end of this video
Want to talk more about 3 Dimensional Augmented Reality Created From Retail Signs? Send a tweet to @TheSignDepot and include the hashtag #Augtober
We would love to hear your thoughts about it!
Custom 3 Dimensional Signs Can Be Big For Business – Baden Coffee
A Big Bean For Baden Coffee
Finding ways to bring attention to a new location can cause difficulty for some businesses, but Baden Coffee knew just what to do for the opening of their sit down coffee shop and retail location. They decided a 3 dimensional sign would be a great way to attract attention to their establishment and increase the findabilty of their location. Baden Coffee decided to create a landmark sculptural sign that would make their business highly visible to passers-by. Over the years we have created several signs for Baden Coffee and they wanted to heighten the visibilty of their unique brands.
The 3 dimensional sign was created to extend their branding to the exterior of the store. A replica of the animated coffee bean from their logo
was constructed from Carved High Density Urethane (HDU) through the use of our CNC Router Table and a lathe to manufacture the rounded objects.
Below is photo recap of how the project evolved within our Sign Depot workshop.
Artistic Finishing Touches
An artistic custom finish was applied to the sign scuplture. It included a styrocoat spray applied to the surface to harden the HDU (sign foam) and serve as a base for the paint to adhere to. Painting was done in stages and made to match the character logo for Baden Coffee. Creating the custom paint finish for the Baden Coffee Bean sculpture added to the “look” of the 3 dimensional sign.
Bringing In Big Business At Baden Coffee
After the Baden Coffee Big Coffee Bean was completed it was installed above the main entrance. This 3 dimensional sign is sure to become a landmark for the Baden Coffee retail location and will attract the attention of the traffic passing by.
To see more pics of the Baden Coffee Team with the new BIG BEAN head over to their facebook Photo Gallery. To learn more about our 3 dimensional signs for business and how they can create a branding buzz, be sure to check out Proportion Is Everything post. There you will see how sculptural signs quickly become landmarks and a 24 advertisement for your company.
Do You Run A High End Business? Do Your Signs Reflect That?
We Have The Solution
Do You Run A High End Business? Do Your Signs Reflect That? Do You Have a Lowest Price Promise? Is That Part of Your Slogan? We Have Several Business Sign Solutions To Show Your Best Attributes!
The best way to show off your best attributes is to figure out what they are. Not sure where to start? Use the comparison chart below to figure out how you want to represent your business.
There is nothing wrong with any of these terms. They are all great descriptive words but if your business falls more to one side than the other, then know that the terms on that side highlight what your business does best. Find ways to use some of these words in your text slogans or choose graphics that represent these terms in your logo. If you think your business represents terms from both sides then a great mix of text and graphics from both sections can work as well. These are the beginnings of a custom business sign solution for your business.
Other things to consider when it comes to creating business signage for your company are
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Colour scheme to be used
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Choice of font
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Visibility from traffic areas
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Competition awareness
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Budget for the sign package
Perhaps you need some assistance with the items listed above. That’s where The Sign Depot comes in. Our expert sign designers and sign manufactures have the knowledge to guide you through the custom sign creation process. They can help with everything from Sign Permits to Sign Completion. They find ways to incorporate your estblishment’s message into a custom artistic sign that best represents your business and all that your company stands for. Whether you are marketing to an upscale clientelle or the best bargain hunters make sure your potential clients take note of everything you have to offer. Make sure they “Notice The Signs“
Five Ways To Build Business Buzz With Custom Business Signs For Your Company
Jump-starting January
Welcome to the New Year which for many means getting back to business and for others means starting plans for a new business. When putting together your business plan for the year, remember the importance signs play in building buzz and getting attention through word of mouth. Creating a custom sign is an important part of your business’s strategic marketing plan and advertising agenda.
Just A Tease
When The Charcoal Group was introducing their latest Restaurant Concept, Beertown Public House, they incorporated their custom sign creation as part of the buzz building for their brand. They built a strategy to get people talking about Beertown long before they opened the restaurant.
Choose To Be Visible
The Cakebox was already well established in the community, but they wanted to ensure that they were easily found when they moved locations. By choosing to use multiple types of signs, they were able to make sure they could capture both drive-by traffic and the attention of those walking in the area.
Find What Fits
If you have ever heard the phrase measure twice, cut once then you understand how important it is to go over the details before proceeding. Knowing what you want your sign to do for your business will help you decide on the budget you want to put towards it. Other details like proper sign permits and professional sign design are also things to consider when it comes to signs for your company’s establishment.
Take Note Of What You Notice
A business sign is a 24 hour advertisement for your business. It doesn’t take days off. What types of signs catch your attention? Those are the signs that are working. Make sure you think of the surroundings and distractions for your outdoor business signs. Findability is key for a new business and keeping on trend is important for businesses looking for a refresh.
Now that you have five ideas to start building buzz with custom signs for your business, what ways will your company be implementing signs this year?
Brands And Business Sign Solutions For Companies in Kitchener Waterloo
Do You See The Signs Of A Good Business?
Of course you do. Signs are meant to be noticed. Choosing the best way to show off your branding is where we come in. Creating business signs that make an impact is The Sign Depot’s specialty. Being a full service sign shop with options for store front signs, reception signs, wayfinding signs, vehicle signs, and temporary promotional signs, we can cover your business branding across the board.
Where To Start With Your Business Signs
Here are some questions to ask yourself when it comes to selecting business signs for your company
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Is my business recognizable?
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What is unique about my location?
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Is my business dependant on walk in traffic?
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Would potential clients notice my business when driving by?
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How does my brand stand out from my competitors?
These are just a few things to consider when choosing signs that will represent your business. There are some great examples of Kitchener Waterloo businesses that used signs to stand out in the video below
As you can see there is a lot of choice when it comes to selecting your company’s business signs. To see more examples please visit the PORTFOLIO on our website. There you can see how others are using signs to rise to the top of their business sector. The sign experts at The Sign Depot can help choose the right style, size, materials, colours, text and graphics that will increase the find-ability of your business and help you grow your client base with better brand recognition.
What We Do
When it comes to Outdoor Store Front signs we take into account where your business is located, how it will look amongst the surroundings, and how far the visibily reach can be.
Reception signs are designed to focus on your logo, be a greeting for clients and show off what your company does best.
Wayfinding signs become a guide for your business. We cover eveything from Parking Lots to Building Entrances and Exits
Vehicle signs are mobile promotion for your business we make sure cars/trucks/vans look great driving by and parked.
Temporary Promotional signs can cover everything from SALE window graphics to A-Frame side walk signs with today’s specials
These are just some of the business sign solutions we offer. We want to ensure you business looks great in all aspects of you branding. As we say here at The Sign Depot
A Good Sign is a Sign of GOOD BUSINESS
Have Your Custom Business Sign Made From Wood Or High Density Urethane
Using 3 Dimensional Signs To Stand Out From Other Businesses
Have you ever thought of your business sign as a landmark? When people give directions is your business often mentioned as part of the mix? These are signs that your business sign stands out from the rest. Your business is noticeable and recognizable to passers-by which means you are memorable to many. Dimensional signs are great eye-catchers and with the choice of Sandblasted Wood Signs or High Density Urethane (HDU), dimensional signs and structures can create a distinctive look for your brand.
Dimensional Cedar Signs
Custom western red cedar signs are a great choice when looking to create dimensional look. There are a couple of ways which wood can achieve the desired look.
- V-Cut Grove signs are carved by a router to sink the letters/graphics into the wood
- Sandblasted signs create dimension by blasting away the cedar to raise the wooden text and logos to make them the prominent part of the sign
Both the techniques are great ways to use wood for your business signs.
Dimensional High Density Urethane Signs (HDU)
High Density Urethane otherwise known as Sign Foam or HDU signs are becoming more and more popular in the business industry. Finding a Sign Company that can easily manipulate that material is the key to having the sign look amazing. By using a CNC machine and well designed sign file, High Density Urethane can be transformed into almost anything.
Either sign substrate choice will make your business sign stand out, and make your business look outstanding! Need more info on how dimensional signs and structural signage can fit into your business? Then contact The Sign Depot and one of our Award Winning Sign Experts will be pleased to help. Looking for more examples of dimensional business signs? Visit our photo gallery on our website and our facebook page.
