There’s A New Kid In Town – Beertown Arrives In Waterloo Region

Exterior Signs For An Extraordinary Restaurant Concept

As mentioned on the Beertown website….

….the newest Charcoal Group Restaurant was going to change the local eatery landscape in Waterloo Region.  With their unique approach to culinary masterpieces, we knew that this sign project needed “WOW” factor.

Since Beertown Cambridge is situated on the busy Highway 24, Hespler Rd there would be a lot of vehicle traffic passing by, and there would need to be a way to catch their attention.  It was important to have Beertown’s exterior business sign be noticed by passers-by.

The Beertown main logo was only part of the focus for this sign.  In addition the PUBLIC HOUSE part of the sign was to be a feature as well.

We used several techniques to create the outdoor signs. The “Beertown” portion was created from channel letters finished to match the brand logo.  The “PUBLIC HOUSE” was also created with channel letters, but with a few additions.  That element of the sign was to resemble a marquee sign with an aged look.  Most marquee signs are created with traditional light bulbs, but to keep the sign eco-friendly the light bulbs are actually powered by LED lights, which are low energy and have a much longer bulb life.  The paint finish on the letters gave the sign a distressed look that would catch attention to those driving by.

You can see some of our behind the scenes photo on the Beertown Facebook Page.  In addition to the main exterior sign a mural was created on the side of the building.  The mural resembled a bottle cap with a weathered look.  It was created with stencils, spray paint and our resident graffiti artist/sign creator David Hoover.  The finished mural   quickly changed a plain white wall into a work of art.

When the project was completed Beertown included The Sign Depot in their announcement of opening video.  The video below catches the installation portion of their signage.