3 Dimensional Sign Letters – Williams Fresh Cafe Rebrand

When A Well Recognized Business Brand Decides To Refresh 

Many Williams establishments in the area are currently going through a rebrand and more fittingly a refresh.  They are changing from William’s Coffee Pub to Williams Fresh Cafe.  The reason for Williams new branding is explained  by Corey Dalton CEO of Williams Fresh Cafe  on the Williams Fresh Cafe website

“People’s palates are becoming increasingly more refined with restaurant expansions and the food education they receive via pop culture. Also, consumers have far more access to global foods through the supermarkets offerings as globalization continues,” Dalton said.

This switch to fresh fare required a change for all their company signs and required a new green influenced colour scheme to match the refreshed brand.  The Williams restaurants we worked on required a couple of sign elements.  The 3 dimensional sign letters  that hang from a bulk head over the menu boards were the noticable difference between the new branding and the orginal Coffee Pub signs. Frosted vinyl window graphics were also a part of the business sign solutions we provided. These window decals add to the warm and friendly entrance-way.

Top Five Reasons To Rebrand – According To The Sign Depot

1. You want your business to appeal to a new demographic
2. Your company is expanding and you want want it represent your growth
3. The type of services you provide are changing
4. To reflect new trends in your industry IE green economy, organic lifestyle
5. A merger or a switch to a collaberative workspace

Hot Beverage Anyone?

On a dreary day like this, sometimes all you need is a Hot Beverage to Perk You UP! If you stop by a Williams Fresh Cafe let us know what you think of their new business branding.  Did you enjoy the new look? Did the updated signs add to the refreshed atmosphere?