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No Comments Getting The Right Business Signs Can Make All The Difference
Business Signs You Will Need
We often have new business owners come to us unsure of what kind of business signs they need. There are several options, but we know that there are many costs involved in starting a new business venture so we want to ensure you get a great signage starter package that fits your brand.
According to Entrepreneur’s post on Creating Memorable Business Signs
“Great signs are always the most interesting piece of scenery in their vicinity. This is why they’re noticed even when people aren’t looking for them”
Below are the Top 3 Signs you will need to start your business.
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Custom Exterior Signs
Whether you need retail sign to advertise your restaurant or clothing store or an outdoor sign to let you people know you are doctor / lawyer / professional in the area, custom exterior signs are key to informing potential clients about your business.
These signs are a 24 hour advertisement for your business and should serve as memorable landmark. It should be made from outdoor quality materials that can weather the elements and the sign(s) should look attractive to your target market.
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Reception Signs
Once someone comes through your door, you know they have an interest in your business. This is where a fantastic reception sign can make a difference. Your entrance-way is a welcoming area where everyone should feel comfortable upon arrival.
The reception sign should be the focal point of the office / showroom / waiting room to reinforce brand recognition. It should work with all the other marketing materials there. IE it should have the same logo as the pamphlets, brochures and business cards that sit in that area.
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Wayfinding Signs
If someone has to ask which floor your office is on or where to find the exit, then you know you need to improve your wayfinding signs. They keep your clients informed without making them ask the awkward questions like “Where is the washroom?” or “Do you have an elevator?” Wayfinding and interior directory signs are often subtle signs that blend with the decor
and provide clear information.
The Next Steps For Your Business Signs
The above 3 types of signs are a great place to begin when it comes to starting a business. To further establish your business we also suggest, vehicle graphics, window decals, A-frame signs and signs for your trade shows. As you can see getting the right business signs can make all the difference when it comes to beginning a new business.
To get quotes on any of the signs listed on this post visit our CONTACT US page. We look forward to hearing from you and want to #StepUpYourSignage.
Collaborative Sign Design – Cambridge Pallet
From Networking To Collaboration
Networking has always been a focus for The Sign Depot. Through networking we build great business relationships within our community. This is how the Cambridge Pallet reception sign came about. Through connecting with Jorge Meneses we were able to refer business back and forth between our companies and learn more about our interests outside of our companies as well. In fact we are now committee members for Movember KW, swap vacation stories and assist each other with community involvement fundraising events. Because we have gotten to know each other well throughout the years, when it came to creating a sign for Cambridge Pallet, it became a collaborative effort.
Sharing Sign Design Ideas
Jorge had let us know that Cambridge Pallet was looking for an interior sign for their office area. He envisioned steel letters in the reception area. We suggested to take it one step further and have a replica wood pallet added to the sign design. These sign ideas were put together to create a sign that reflects their company and their brand. While this might not be the exact definition of collaborative design, we feel that this was a great way to work together to create a unique 3 dimensional sign.
Building A Pallet Sign
To create the pallet sign we began with MDF board, which is a great material for interior signage. It was cut and assembled to replicate a wood pallet.
It was then finished to match the colour they use for their pallets. After the paint finish was complete, the text portion was added to the sign project. The brushed metal letters were pin mounted to the sign to create dimension.
Once the sign was fully assembled, our installers placed in the reception area of Cambridge Pallet. Since its arrival both staff and clients have remarked with how much they like the new sign and that it is a great representation of the company.
Build A Sign Around Your Brand
Whether you connect with in person at networking events or online through our social channels, we want to collaborate with you to create a sign that reflects your company and brand. Visit our CONTACT US page to get the process started.
Custom Sign Design With Hygge In Mind
What Is Hygge?
Are you wondering what’s with all the hype around hygge? In last month’s post we talked about the Norweign technique of Rosemaling. This month we thought we would try to explain the idea of Danish Hygge Design. According to VisitDenmark.com “The high season of hygge is Christmas, when Danes pull out all the hygge stops. Danish winters are long and dark, and so the Danes fight the darkness with their best weapon: hygge”, but it also goes on to explain that you that you can still experience hygge in the summer. “Picnics in the park, barbeques with friends, outdoor concerts, street festivals and bike rides can all be very hygge”. The concept of hygge is best explained in the video below.
Custom Sign Design With Hygge In Mind
Hygge is a state of mind and incorporating hygge into and establishment can start with a custom sign design. Just like the video shown above, the idea of bicycles, comfort and coffee became a great recipe for the Berlin Bicycle Cafe. The custom sign and rooftop bicycle structure outside let you know about the inviting atmosphere you will find inside their cafe. Extending the concept from the exterior to the interior makes for cohesive design conditions and gives the people an idea of what to expect while they spend time in that space.
Bring Hygge To Your Home Or Home Away From Home
According to the website Psychologies, Scandinavian interior design is inspired by hygge through the use of tea lights and cosy throws draped over a sofa, but in an interview on Wired, it states that because of the severe weather in the area, they create very nice surroundings for their interiors. This is also why they create high end furniture and lighting. Finding the right mix for both inside and outside your home or cottage can create an inviting environment for your family and friends.
What Consumers Think About Business Signs And Retail Signage
Your Business Sign Says A Lot About Your Company
A few years back FedEx Office asked American consumers about their thoughts on business signs and retail signage. The reason for the survey was to see how important signs are when making decisions on where to shop. The survey results revealed that almost 8 in 10 (76 percent) of American consumers enter a store they have never visited before based on its signage. It also went on to say nearly 7 in 10 (68 percent) have actually purchased a product or service because a sign caught their eye. These stats are eye opening to many business owners. In fact we have had our clients tell us that their sales increased significantly after they had the expert signmakers at The Sign Depot create new signage for their company. We even had a business owner tell us that after he purchased a sign from The Sign Depot that he received new business from people who thought they had just opened. They had no idea that his business had opened a year earlier.
Ensure Your Business Sign Makes An Impact
According to the survey mentioned above, over two thirds (68 percent) of consumers believe a store’s signage is reflective of the quality of products or services it provides. It also mentioned that poor signage or signs in need of repair deterred people from entering a business. Be sure that your exterior business signs make a positive impact on potential clients. You want to ensure your signage is highly visible at all times, as your sign is a 24 hour advertisment for your business.
Plenty Of Signs Might Equal Plenty Of Sales
If you’re a fan of The Big Bang Theory you will recognize the quote from Leonard’s Mother “If a little is good, more must be better.” Consumers also feel that way when it comes to signage. The FedEx survey mentioned that on average, consumers think a small business should have two or three signs around its storefront. In addition this, we also believe that interior retail signs, reception signs and wayfinding signage also assist potential clients with finding what they need in your establishment.
Is your business ready for an upgrade? Be sure to visit our CONTACT US page and we will be happy to send you a FREE QUOTE for new business signs and retail signage for your company.
Creating A 3 Dimensional Sign For Kitestring Creative Branding Studio
Creating With The Creatives
Over the years we have created several 3 dimensional signs. Some signs have been designed here in house while others have come with the sign design in place and required us to fabricate their signage to their specifications. In this case Kitestring Creative Branding Studio had all the pieces “almost” in place. By pieces, I mean they wanted a layered 3 dimensional sign for their Hamilton Ontario office space. They came to us with the design specifications in hand and it was up to the expert signmakers here at The Sign Depot to piece the project together.
Dimension By Design
The design for the interior sign included a brushed aluminum backer topped with a black panel with individual letter cutouts, and the addition of acrylic pieces finished to match the Kitesting logo.
Once assembled the 3 dimensional sign was ready for it’s new home at the Kitestring office.
Stand Out From The Surroundings
The use of colour and dimension worked well and gave the sleek sign an extra level of style and sofistication that fit well in the workspace. As you can see from the installed image below, the sign stands out from its surrounding area.
It stands out two ways. First, the 3 dimensional sign literally stands out from the wall and second, the sign becomes a focal point for the room.
Bring Your Brand To The Forefront
Do you have a office space that could use some attention? Does your reception area need to be more receptive to clients? Perhaps a 3 dimensional sign could be the professional edge that you need for your workspace. It may even assist in bringing the branding of your business to the forefront of your industry. Be sure to visit our CONTACT US page to get our expert signmakers working with your company!
3 Dimensional Casino Signs – Grand Buffet
Our Niagara Falls Signs Now Include Fallsview Casino
Over the years we have created several sign structures for Niagara Falls Ontario Canada attractions. The 3 dimensional signs that we create become landmarks for their tourist destinations. There is now an addition to the Niagara Falls signage list with the interior sign created for Fallsview Casino.
On A Grand Scale
The interior sign for Fallsview Casino’s Grand Buffet was manufactured in several stages here in our workshop then assembled for testing. The project was all about layering through a multi-level sign design process.
The Grand Buffet Sign – Step By Step
The workshop here at The Sign Depot began to look more like a tropical floral display during the fabrication of the Grand Buffet sign. It began with Ritch, our CNC router table expert, cutting the shapes from acrylic and HDU to start the sign formation.
After all the 3 dimensional shapes had been cut, they were taken to the paint room for finishing.
Then the layering and assembly began.
Ben our vinyl master added detail to the floral pieces for the sign.
Then channel letters were affixed to the alupanel backer in order to begin lighting the sign.
The sign was lit with LEDs which are very effiecient to run.
Additional colour changing face lit and halo lit LEDs were added to the custom floral pieces.
Then both types of LEDs were tested together to ensure they would work in unison.
Then the full sign was assembled and lit, then taken apart and taken to Fallsview Casino and installed in the interior space.
Below is a video demostration of the colour changing LEDs in the flower display areas of the sign (with background shop sounds included for your enjoyment).
The next time you find yourself in Niagara Falls Ontario Canada, be sure let us know if you visited Fallsview Casino and what you thought of the 3 dimensional Grand Buffet sign!
Custom Wood Signs – Fitting Different Logos Under One Business Brand
Three Very Different Logos Get One Uniformed Look
Recently here at The Sign Depot we had the opportunity to test our branding matching skills. The UPI Energy office requested new reception area signage. It involved taking three very different logos and making them fit together as one business brand.
Custom Wood Signs
In order for these logos to “work” together in the same space the sign solution was simple. Creating custom wood signs for each of the business logos would give them a clean uniform look.
These custom crafted reception signs were resized and by using the same wood stain finish they were able to change their differences into similarities. Taking a client’s marketing dilema and finding the right sign solution is something that the sign experts here at The Sign Depot are quite acquainted with. With their professional sign making techniques and custom sign finishes they are able to acheive and exceed the expectations of our customers.
Finished Sign Project
As you can see in the pictures below, UPI Energy will have a warm welcoming reception area thanks to the use of custom wood signs. The use of artistic signs brought the three company logos together to fit under one brand. If you wood like more information on how custom wood signs and reception signs work together to make exceptional interior signs, make sure to visit The Sign Depot Contact Us page and get in touch with our sign experts. One of our professional sign designers will gladly offer you suggestions on how to upgrade your reception sign while ensuring to design a custom business sign in your budget range. Providing creative sign projects for companies is what we are known for, and we would love to have the opportunity to quote a custom artistic sign for your company that showcases everything your business has to offer.
Artistic Sign Displays
Sign Displays For The Restaurant Industry
Restaurants are always looking for unique ways to add decor elements to their interiors. Finding ways to enhance a restaurant’s interior with artistic sign designs that compliment the establishment’s atmosphere is one of the many signs solutions we offer to our clients.
Eyecatching Artistic Sign Displays
When The Charcoal Group brought us the concept behind Wildcraft Grill And Bar we knew they wanted sofisticated signs for interior that complimented their exterior business signs. Choosing to create a display stand showcasing their extensive wine bar was a way to add a wayfinding sign that fit the surrounding decor.
Restaurant Reveal
Wildcraft Grill And Bar was well received by Waterloo Region. It continues to be a thriving restaurant where people enjoy the atmosphere just as much as the menu. By adding a few artistic sign displays, this establishment keeps their customer well informed of what to expect and where they should be headed next, to fully experience all their restaurant has to offer.
Choose Your Signs Wisely
Remember to keep your restaurant signs clear. They serve a purpose, but if it doesn’t reflect the atmosphere it can end up looking cluttered and confusing. When deciding on sign displays consider these factors
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Does it serve a purpose?
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Will it compliment the surroundings?
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Where will it be located?
These are key elements to creating sign displays. You want to highlight certain aspects of your businesses without taking away from the look and feel of your interior design.
For more information on how The Sign Depot can help you with your restaurant sign solutions make sure to talk to one of our sign design experts. They will be happy to answer all of your questions about Restaurant Signs and how they impact the Food Service Industry. Knowing what will look great in your restaurant is just the beginning of the professional sign services we have to offer.
