The Sign Depot

What Consumers Think About Business Signs And Retail Signage

Posted by Lisa on 2/9/2016


Your Business Sign Says A Lot About Your Company

A few years back FedEx Office asked American consumers about their thoughts on business signs and retail signage.  The reason for the survey was to see how important signs are when making decisions on where to shop. The survey results revealed that almost 8 in 10 (76 percent) of American consumers enter a store they have never visited before based on its signage.  It also went on to say nearly 7 in 10 (68 percent) have actually purchased a product or service because a sign caught their eye.  These stats are eye opening to many business owners.  In fact we have had our clients tell us that their sales increased significantly after they had the expert signmakers at The Sign Depot create new signage for their company. We even had a business owner tell us that after he purchased a sign from The Sign Depot that he received new business from people who thought they had just opened.  They had no idea that his business had opened a year earlier.

3 Dimensional Signs - Street Signs - The Sign Depot

Ensure Your Business Sign Makes An Impact

According to the survey mentioned above, over two thirds (68 percent) of consumers believe a store’s signage is reflective of the quality of products or services it provides.  It also mentioned that poor signage or signs in need of repair deterred people from entering a business.  Be sure that your exterior business signs make a positive impact on potential clients.  You want to ensure your signage is highly visible at all times, as your sign is a 24 hour advertisment for your business.

Custom Business Sign - Robins Goldsmithing - The Sign Depot

Plenty Of Signs Might Equal Plenty Of Sales

If you’re a fan of The Big Bang Theory you will recognize the quote from Leonard’s Mother “If a little is good, more must be better.”  Consumers also feel that way when it comes to signage.  The FedEx survey mentioned that on average, consumers think a small business should have two or three signs around its storefront.  In addition this, we also believe that interior retail signs, reception signs and wayfinding signage also assist potential clients with finding what they need in your establishment.

Desire to Learn - Reception Sign - The Sign Depot

Is your business ready for an upgrade? Be sure to visit our CONTACT US page and we will be happy to send you a FREE QUOTE for new business signs and retail signage for your company.



11 Responses to “What Consumers Think About Business Signs And Retail Signage”

  1. Posted by Lisa on 2/9/2016

    Yes, it is so clear that a company’s visual image and presentation are really important to consumers’ first impressions. So many companies don’t realize that and short-change themselves.

  2. Posted by Lisa on 2/9/2016

    My husband always says that I am a marketer’s dream! LOL! I love to see great signs and designs on products that I buy or stores that I visit, that always hooks me in.

  3. Posted by Lisa on 2/9/2016

    Display is SO important in how a business is perceived – the bolder the better

  4. Posted by Lisa on 2/9/2016

    Signage is one of the keys to a good business, I think. I know when I’m out and about, a good sign can catch my eye.

  5. Posted by Lisa on 2/9/2016

    A good and readable sign is very important to have. I have seen a lot of signs that are not readable or don’t stand out. You definitely make some good points.

  6. Posted by Lisa on 2/9/2016

    I agree! Business signs…logos…etc..make such a HUGE difference. It’s a part of your branding and what image you want to put out there!

  7. Posted by Lisa on 2/9/2016

    Business signs that are catchy really add to a branding strategy. It’s so important for the sign to be readable and draw the person in.

  8. Posted by Lisa on 2/9/2016

    Business signage is the front of the business. It’s the very first thing the customers see.

  9. Posted by Lisa on 2/9/2016

    Such interesting information. We’re relatively new bloggers and you have me thinking about how signage applies when your business is mainly online? Thanks!

    • Posted by Lisa on 2/9/2016

      You can always consider vehicle deals to increase awareness of your website

  10. Posted by Lisa on 2/9/2016

    Interesting. I do believe in signage, but I think what surprised me was the 2-3 signs around the storefront. Thanks for the insight!

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