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No Comments The Meat And Potatoes Of Signage
Signage Basics – What You Need To Know
When it comes to choosing signage for your brand, there are some basics you should always keep in mind. The items below will give you a good idea about the meat and potatoes of signage. It is a great place to start and grow from there.
Listen To Coco Chanel
Coco Chanel’s advice when dressing with accessories was “Before you leave the house, look in the mirror and take one thing off.” That is also a great mantra for signage. Less is more. Make sure you know the message you want to convey and edit it down to as few words as possible.
Keep It Classy
Most marketing strategies have some amount of shock value. While we believe it is great to catch someone off guard, in order to be memorable, you must keep in mind your signage is often the first impression of your establishment. You want to ensure your business is remembered in positive light.
Stand Out, But Don’t Stick Out
Be sure that your signage stands out from the surroundings. Use lighting, projection and dimensional signs to achieve this. They are great ways to make your signs visible.
Notice how the above Beertown sign incorporates all of those signage elements? It goes to show that you need to always think about your brand, establishment and surroundings first in order to make a great impression.
However you don’t want to stick out like a sore thumb, so be sure the sign design you have in mind fits with the area it will be placed.
Be A Leader Of The Pack
Whether you are moving to new area, or rebranding an existing business, showing other companies that you upping your signage game sends a signal that your are prepared to be a leader in your industry. This will also convey that you are a professional business and strive to be known as the leading expert in your field.
Now that you have learned about the meat and potatoes of signage, be sure to contact one of our sign experts to see how you can elevate the signage for your business.
How To Order A Custom Sign With INFOGRAPHIC
What Your Need To Know When Ordering A Custom Sign
There are a lot of steps involved when it comes to creating a custom sign for your business. We decided to break down some of the importanct factors required for making a custom sign for your company. These items will give you a basic idea of how timelines, materials, designs and budget factors into the custom sign making process.
The Path To Successful Signage
Now that we have set you on path towards a successful sign package, be sure to set a course for full brand awareness. Remember your sign is a 24 hour advertisement for your business. The items in the infographic were listed to give you some inspiration, but remember to get input from an expert sign maker to ensure your idea will fit your budget and the signage needs of your company.
Bringing Business Signs And Branding To The Forefront
Business Sign Strategy
Here at The Sign Depot we can carry out numerous tasks to help you get your business branding working for you. Your business sign and company wide signage stragey can show you as an industry leader and can propel you to the top!
See Four Of Our Sign Depot Videos All In One Spot
At times the options you have for business signs can be overwhelming so to give you some good starting spots, hover over the image below and click on the coloured arrows. Let our videos give you a basis of where you want to direct your attention when it comes to your business signs.
Whether you signs are for a small company or a large corporation, we have lots of options to fit your needs and budget.
We specialize in the following
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Retail And Point Of Sale Signs
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Reception Signs
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Exterior Building And Storefront Signs
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Restaurant Signs
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Parking Lot Signs
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Dimensional Sign Structures
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Architechtural Signs
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Wayfinding And Directional Signs
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Accessibility Signs
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Farm Signs
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Heritage Signs
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Window Decals
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Car Graphics
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LED lit signs
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Roadside Attraction Sign Structures
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Meeting Room Signs
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Cubicle Indicator Signs
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The type of signs you need
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The size required for the sign
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The budget you want to work with
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The logo, colours, text and graphics you want on it, or if you require it to be designed by The Sign Depot
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Whether you need The Sign Depot to install the sign, or if your company will be taking care of the installation
Business Branding With Signs – Why 2014 Will Be All About Brand Trust
Focus On Branding
In earlier posts we have discussed business branding and why focusing on branding better is so important to your business. Finding ways to make a visual impact with a custom sign to match your branding, adds to your company brand recognition, as well as brand trust.
You’ve Built Your Brand – Now What?
Remember your branding needs to be a representation of what your company stands for and how your clients feel about your business. Use the quick checklist below to see which terminolgy best represents your brand.
You can read more about this on our blog post about showing your best attributes.
Now that you have a grasp of how to best represent your brand, you need to ensure your company reflects that image. You want your business to stand out among your competition by ensuring you are the best of the best. When you always strive to be at the top of your industry, you are building trust with your clients. Brand trust helps increase the word of mouth advertising about your company. Here are four focus points that can get others talking about your brand.
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Quality – Everyone wants a well made product
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Service – Taking the extra step to exceed expectations
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Sourcing – They may come to you for additional projects that were not part of their orginal inquiry
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B2B Relationships – Happy clients are sure to refer your company to others
While these may not be the top points for all companies and services, they are ones the expert sign makers at The Sign Depot focus on. Well made custom signs that exceed our clients expectations. Full branding from exterior signs, interior wayfinding, vehicle decals and window graphics make it easy for our clients to refer us to their colleagues.
How Will You Improve Your Branding In 2014? We want to hear about the steps you plan to take in the new year. Leave us comment, send us tweet or update us on facebook with your branding ideas for 2014
Signs That Discovery Channel Took A Page Out Of The Red Bull Branding Playbook
Signs Of Branding Better
Several months ago in our post Better Branding – Red Bull Wins we discussed how the Red Bull Stratos sponsored Felix Baumgartner’s Live Jump. In that post we talked about how Red Bull took the opportunity to get the logo in front of the cameras that were broadcasting both online and on television. Further down in that post we spoke about the differences between the Live Jump and Nik Wallenda’s High Wire Walk across Niagara Falls.
Nik vs Felix
Just a few months ago Nik Wallenda crossed Niagara Falls on a high wire. It is believed that millions tuned in to watch the event live and has since been watched by a billion. Imagine if a company had their brand name attached to that event. How many eyes would have witnessed it? How many companies are realizing now that it was a missed opportunity for brand recognition?
Bring On The Branding
With Nik Wallenda’s Skywire Grand Canyon Walk, The Discovery Channel “harnessed” the power of branding by sponsoring the man who walked across the Grand Canyon without a “harness”.
For this event Nik Wallenda’s shirt clearly displayed The Discovery Channel logo and a few other company logos. Another clear logo was Mitsubishi Motors and their 2013 Outlander was also featured in the pre-recorded Discovery Channel spots of Nik Wallenda’s days of trainging leading up to the walk.
Signs Of Great Business Branding
Finding ways to bring your company’s branding to the forefront is of upmost importance when it comes to running a successful business. Although you may not be able to dole out the dollars to sponsor a world wide event, you can always contact local events and charities to see how your company can partner with them. Having your company logo on signs and banners can help establish you in your community and surrounding area. Brand recognition will help you make a mark in the marketplace.
If you require any additional info when it comes to custom business signs and logos be sure to contact a professional to see how you can take your branding across the board with Store Front Signs, Vehicle Graphics and Walkway A-Frames.
Brands And Business Sign Solutions For Companies in Kitchener Waterloo
Do You See The Signs Of A Good Business?
Of course you do. Signs are meant to be noticed. Choosing the best way to show off your branding is where we come in. Creating business signs that make an impact is The Sign Depot’s specialty. Being a full service sign shop with options for store front signs, reception signs, wayfinding signs, vehicle signs, and temporary promotional signs, we can cover your business branding across the board.
Where To Start With Your Business Signs
Here are some questions to ask yourself when it comes to selecting business signs for your company
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Is my business recognizable?
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What is unique about my location?
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Is my business dependant on walk in traffic?
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Would potential clients notice my business when driving by?
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How does my brand stand out from my competitors?
These are just a few things to consider when choosing signs that will represent your business. There are some great examples of Kitchener Waterloo businesses that used signs to stand out in the video below
As you can see there is a lot of choice when it comes to selecting your company’s business signs. To see more examples please visit the PORTFOLIO on our website. There you can see how others are using signs to rise to the top of their business sector. The sign experts at The Sign Depot can help choose the right style, size, materials, colours, text and graphics that will increase the find-ability of your business and help you grow your client base with better brand recognition.
What We Do
When it comes to Outdoor Store Front signs we take into account where your business is located, how it will look amongst the surroundings, and how far the visibily reach can be.
Reception signs are designed to focus on your logo, be a greeting for clients and show off what your company does best.
Wayfinding signs become a guide for your business. We cover eveything from Parking Lots to Building Entrances and Exits
Vehicle signs are mobile promotion for your business we make sure cars/trucks/vans look great driving by and parked.
Temporary Promotional signs can cover everything from SALE window graphics to A-Frame side walk signs with today’s specials
These are just some of the business sign solutions we offer. We want to ensure you business looks great in all aspects of you branding. As we say here at The Sign Depot
A Good Sign is a Sign of GOOD BUSINESS
Custom Car Creations for Cutegecko
Start With A Blank Canvas and See Where Artistic Vehicle Graphics Can Lead You
To start vinyl vehicle graphics the best jump off point is a clean car, without any markings or dirt to hinder adherence. When it looks fresh you will be able to picture what you want on your automobile and where you want it placed. This is how the concept for the Cutegecko Design Agency began.
As you have may have noticed in earlier posts, Karl & Amy of Cutegecko Inc. are great #B2B partners here in our community. We love working with designers to transform their designs into artistic signs. This time we were applying their logo and lettering to their new car. Once they provided us with their design concept, it didn’t take long for Ben, our vinyl master to get to work on colour matching and vinyl plotting. Their Fiat was made into a mobile branding billboard in no time flat.
Make A Mobile Masterpiece
It is important to remember that your car travels where you travel. It is really important to let it represent you and your business. Driving a rusty clunker is not the best way to display your professionalism. Finding a way to stand out from your surroundings is always the way to go. Would you notice this driving by?
Find What Drives You
What would make you stand out? What would your vehicle look like with vinyl graphics? Would you want window decals? These are just some of the questions that Karl & Amy asked themselves when they came up with their ideas. You can read about what they learned over on their post for Promotional Vehicles.
We Have The Answers
If you still have questions on the best way to brand your company car, make sure to contact us. We’re here to help from concept to completion. Who knows you might get to Hi-Five our vinyl master too!
