‘Tis The Season
As in prior years, designers await an early December announcement from Pantone. It’s an announcement that does set a “tone” for the next year. Yesterday the wait ended as Pantone announced it’s upcoming Colour Of The Year. The choice for the 2017 Pantone Colour Of The Year is GREENERY.
It’s perfect timing as our last post was about selecting cedar trees as Christmas trees and we think adding some green is always a great idea. It’s a colour we often incorporate into our artistic sign design for our seasonal products.
Going Green For 2017
With Greenery making it’s way to the forefront of Pantone’s extensive colour list, we expect to see it incorporated into logo designs and branding strategies very soon. The new year is a fantastic time to plan a re-brand or launch advertising campaign, and a fresh colour like Greenery will add vibrancy to branding and marketing initiatives. Finding ways to stay ahead of competitors is something that needs to be planned months in advance, so now is the best time to decide if your business should go green for 2017. One of the best ways to get ahead of the pack is to update your company signs. If you are not sure where to start when it comes to signage, just visit our CONTACT US page to be connected with The Sign Depot’s artistic sign design team. They can assist with ways to incorporate this colour and complimentary shades into your branding, exterior business signs and retail signage. If you already have your designs in place we are able to work with that as well. Many well known design firms come to the sign-makers here at The Sign Depot for their expertise in creating signs that match their design work. The Sign Depot’s artistic sign designers and sign-makers understand the creative process. From concept to design to manufacturing the approved signage, they can produce a high quality representation of your business.
Do you plan to incorporate the Pantone’s Colour Of The Year GREENERY into your business for 2017? Let us know in the comments.
Get Set For National Christmas Tree Day
The first Saturday of December is National Christmas Tree Day declared so by The Canadian Christmas Tree Growers Association. According to Ontario’s Ministry Of Natural Resources And Forestry, Christmas trees are grown for 8-10 years before they reach 8ft depending on the species of tree. That means selecting a real tree for Christmas requires a bit of thought. There are many options when it comes to Christmas Trees, but if you are looking for a unique option for your tree we suggest a Western Red Cedar tree.
Western Red Cedar Trees
Western Red Cedar is the commonly known name of the Thuja plicata, which means it is an evergreen or coniferous tree found in the western parts North America. Because western red cedar trees are rot resistant, they make a great choice for those who prefer to have a real Christmas tree. In addition to making great Christmas Trees, western red cedar is our wood of choice for our sandblasted wood signs.
Longevity Of Western Red Cedar
According to the Government of British Columbia website, a fallen western red cedar tree can lie for 100 years and still be harvested as wood roof shakes. That is the reason we use cedar for our cottage, residential and sandblasted signs. Cedar withstands the elements very well, and with the variety of weather across Canada, it makes cedar the best choice of wood or our signs.
Cedar Signs For Christmas
There is still time to get your order in for a custom cedar sign for Christmas. Just visit our CONTACT US page and provide our expert sign designers with the size, text, graphics and colours that you are looking to have included on your cedar sign. After they receive that info, they are able to provide you with quote for your sign.
Christmas Tree Day Online Celebration
Visit our Facebook Event Page for National Christmas Tree Day and post a picture of your Decorated Christmas Tree. We are looking to see all sorts of Christmas Trees. Whether they are real or artificial, indoor or outdoor, cedar or otherwise, we want to know how our readers are decorating their trees for the season. Post your pics at https://www.facebook.com/events/1603550443287183
The National Bird Project
The GRAY JAY was announced as the Canada’s National Bird by the Royal Canadian Geographical Society and Canadian Geographic through their National Bird Project. The gray jay was selected because it’s a bird that can be found year round (yes that includes the frosty winter months) in all of Canada’s provinces and territories.
Here at Sign Depot we are wondering if we will begin to receive requests for the gray jay on new orders of custom cottage signs?
Custom Signs With Bird Designs
Over the years we have created several custom signs with birds that are found in Canada, but these species tend to migrate south for the winter. The Canada Goose and Canadian Loon (also known as the Common Loon) have appeared on custom signs created here in the Sign Depot workshop.
Now with announcement of the gray jay being added to the list of popular birds found in our country, we may start to see requests for sign designs with this species of bird included in the sign artwork. We think it’s perfect pairing for our sandblasted cedar cottage signs as they weather the elements year round as well.
Be Ahead Of The Trend
Are you thinking of getting a custom wood cottage sign or residential sign? You might want to consider having a gray jay added to your sign design. It could end up being the next big thing in cottage signs. We see many different trends when it comes to our custom signs. Why not be ahead of the trend? All it takes to order a gray jay cottage sign is a bit of information on your part and a visit to our CONTACT US page.
Within a few weeks of receiving your order, you too can be a proud owner of a trendy custom cottage sign.
Global Entrepreneurship Week Information
Mid November means the start of Global Entrepreneurship Week. This is a week for entrepreneurs world wide to celebrate their accomplishments and tackle new goals. It is also a time for governments to look how to assist businesses from a political point of view. Here at Sign Depot we recognize Global Entrepreneurship Week as a time for companies to look towards the new year and see how their custom signs can be refreshed to increase brand awareness and push sales.
How Custom Signs Assist Entrepreneurs
Whether you are a startup, an expanding business, a family run business or a business to business company, the right kind of custom signs can elevate your company in the marketplace. Below are a few examples of businesses that use custom signs as part of their marketing strategy.
Supporting Startups With Custom Signs
Another way we custom signs have been used is by startup incubators such as Velocity. They have changed their branding as their involvement with startups changes.
Custom Signs For An Ever Expanding Business
If you are a fan of Dragon’s Den then you will recognize Balzac’s Coffee Roasters as one of their ongoing success stories. As they continue to open locations their custom signs reflect the surrounding area of each location.
Finding A Way For Family Run Business To Stand Out From The Surroundings
Robin’s Goldsmithing is a locally run family business that is known well in the community. To make their customers aware of a location change they used a mix of temporary and permanent custom signs to ensure they kept their current clientele and attract new customers to their establishment.
Help Build Your Business To Business Company With Custom Signs
Some businesses are not retail based, but rather business to business based otherwise known as B2B. Little Mushroom Catering was known to many in Southern Ontario as the go to catering company for their business. Their focus on B2B, brand recognition and word of mouth referral has since brought them into the wedding catering space as well. This opens a brand new sector of clientele to their company and thus and increase in sales.
Do you know an entrepreneur that uses custom signs as part of their sales and marketing strategy? We would like to learn more about them during Global Entrepreneurship Week. Let us know their story in the comments.
As always, feel free to CONTACT US for any custom signs you require.
Do You Realize That Your Sign Is Working Hard For You?
Many businesses think of their signs as an address marker but they are so much more than that. A custom business sign is an extension of your company’s brand and it serves as a 24 hour advertisement for your business. That means your sign is working to expand your business by attracting new customers to your location. By choosing a sign that reflects the standards for your business, you are conveying what you are able to offer consumers. Some of these items may include
- Welcoming Atmosphere
- Attention Detail
These are just a few ways that your custom business signs show your potential customers what they can expect from you.
Open The Door To New BusinessSometimes just getting them in the door is all it takes to showcase all that your business has to offer. By choosing a sign design that allows your establishment to look approachable and friendly you are sending out signals to passers-by that your company is inviting and looking forward to having them pop in. They see it as a new experience and you should see it as an opportunity to introduce them to your business.
Leave Your Mark As A LandmarkSome of the best landmarks in a community are business signs. Think of when you are giving directions to someone new in town that is not familiar with the street names yet. You will often give them landmarks to let them know how to arrive at their destination. Make sure your business is a landmark in the area. Make it easy to recognize from a distance to ensure your company is easy to find and memorable to someone new.
Shed Some Light On The MatterAs mentioned earlier your sign is works 24 hours a day, so be sure that it is visible day or night. By doing this you let others know that your are available beyond 9 to 5 to assist them with your business services.
Get Your Business GOing With Pokemon GO
Many businesses are finding that Pokemon GO players are hovering in their areas. While you have foot traffic surrounding your establishment, you need to capitalize on it and attract these potential customers into your retail shop, restaurant, corner store , golf course, studio space etc. A-Frame signs are a great way to do this. With so many options you can select the right A-Frame sign style for your business.
How Your Custom A-Frame Sign Can Attract New Business
With all of these people passing by trying to “Catch ‘Em All” it is the perfect time to capture their attention while they are trying to capture Pokemon. We suggest using a custom A-Frame sign to attract them to your business. A-Frames can be customized to suit your brand and shed some light on what you have to offer.
Your A-Frame sign can be fabricated to include spots for
- Sign Inserts
- Dry Erase Boards
- Directional Wayfinding
- Chalkboard Messaging
We suggest using these signs to send a message to the Pokemon GO players in your vicinity. Let them know what time your business will be sending out lures or what Pokemon have been captured in the area (use a Pokemon GO map to find out info about Pokemon in the area). Below are examples of custom A-Frame signs from The Sign Depot.
Can you see a message about your business on a similar A-Frame sign? Visit our CONTACT US page for a quote on a custom A-Frame for your business. It may just get some of the Pokemon GO players wandering outside your establishment into your retail space, and once they are inside you can show them all you have to offer! They may just let other Pokemon GO players about your company and create a buzz about what you do for players that stop by.
Time To Sign Up For Camp
This is the time of year when many families are spending summer their vacation time at cottages and campgrounds. It may be for fun in the sun, canoeing in lake or cooking over a campfire. To ensure that children that may not have an opportunity to experience the outdoors in that way get a chance to, the Tim Horton Children’s Foundation sends kids to camp through sponsorship and the funds raised at their annual CAMP DAY.
Custom Signs For Campground Operations
Running a summer camp has many challenges and often custom signs can assist with some organizational logistics. Whether it be for wayfinding on the grounds or organizing cabin groups, signage can help simplify tasks for camp administrators. The Tim Horton Memorial Camp decided that their signs needed to be a mix of bright and bold signage to clarify what needed to be where for their camp. Below are a few examples of signs that the expert sign-makers here at The Sign Depot created for the campground.
Creating Summer Memories
We think that camping is a great way to create lasting summer memories. It also teaches responsibility, how to problem solve and it creates a co-operative atmosphere among the campers. Developing these skills through fun and team work will help kids function in today’s world, and it helps create the confident, motivated leaders of tomorrow. We hope you take the opportunity to get outdoors this summer. It can help you stay active, enjoy the what nature has to offer and may just change your perspective on things. Do you have a summer camp experience that you want to share with us? We would love to hear it. All you have to do is leave a comment at the end of this post.
For more information on how you can help send kids to Tim Horton Children’s Foundation Memorial Camp be sure to visit their donation page.
Welcome To Summer
The summer has officially begun and with a long weekend upon us, many are planning their summertime road trips. While this activity usually has families scrambling for travel friendly board games and searching for locations on google maps, we thought we would provide you with something a little more fun. While you spend time looking out the windows at interesting landmark signs and roadside attractions you can sing along to the tunes below.
Road Trip Playlist
Inspired by CADDLE CANADA’S SUMMER PLAYLIST, here’s our playlist of songs (in no particular order) that we suggest you download for your upcoming summer road trips.
- Life Is A Highway – Tom Cochrane
- Route 66 – Nat King Cole
- Little Red Corvette – Prince
- Roll On Down The Highway – BTO
- Thunder Road – Bruce Springsteen
- Drive – The Cars
- Leather Jacket – The Arkells
- Middle Of The Road – The Pretenders
- Sweet Mountain River – Monster Truck
- Echo Beach – Martha and the Muffins
- Little Honda – The Beach Boys
- Freeway Of Love – Aretha Franklin
- Pink Cadillac – Bruce Springsteen
- Come Away With Me – Norah Jones
- Travelin’ Band – John Fogerty
- Mama – The Glorious Sons
- Get Out Of My Dreams, Get Into My Car – Billy Ocean
- I Drove All Night – Roy Orbison
- Car Wash – Rose Royce
- Drive My Car – The Beatles
- Lets Ride – Choclair
- Bobcaygeon – The Tragically Hip
- Sudbury Saturday Night – Stompin Tom Connors
- Run, Runaway – Great Big Sea
- Shut Up And Drive – Rihanna
- Mustang Sally – Wilson Pickett
- King Of The Road – Roger Miller
- Where The Streets Have No Name – U2
- Runnin’ Down A Dream – Tom Petty
- Interstate Love Song – Stone Temple Pilots
- Radar Love – Golden Earring
- Fast Car – Tracy Chapman
- Holiday Road – Lindsey Buckingham
- Low Rider – War
- Born To Run – Bruce Springsteen
- I Can’t Drive 55 – Sammy Hagar
- Steve McQueen – Sheryl Crow
- I’ve Been Everywhere – Johnny Cash
- Vacation – The Go Gos
- Paradise By The Dashboard Light – Meatloaf
Did we miss any? Be sure to add your favourites in the comments below. Have you stopped by a roadside attraction lately? Here’s a picture we found on the Souvenir City City facebook with some of the signs we have made for them.
For more tourism related signage be sure to visit our post CUSTOM SIGNS FOR ONTARIO TOURIST ATTRACTIONS.
Getting Golf Courses Set For The Season
If you read our post last month, about THE SIGNS OF SPRING, then you know we’re getting ready for our busy signage season. With the golf season about to be in full swing, now is the time that golf courses need to look at their signage. Whether it is time to refresh entrance signs, re-brand club house signs, design new tee signs or install course wayfinding signage, having high quality custom golf course signs shows the golfers that their course of choice is committed to serving their needs. This is very important to businesses that often bring clients for a round of golf. The golf course they choose is often a reflection of the companies they represent.
Golf Course Sign Substrates
Golf course signs can be made from a variety of materials. Often western red cedar sandblasted signs are the of choice for many golf courses, because of their traditional look, but there other material choices as well. When it comes to custom golf course signs, we manufacture them from kiln dried wood, weathered barn-board, metals, stone and slate. Each choice gives the golf course a distinct look that best represents their course and it’s surroundings.
Bringing The Great Outdoors Inside
While many golf courses think only of their landscape signs, there are also opportunities to brand their golf course inside their facilities as well. Signs are needed for pro shops, event facilities, administration offices and sponsored tournaments. As golfers wander their, halls they often look for directories and course layouts to ensure they are headed to the proper areas.
Tee Time Tips
We’re looking for your best golf tips. Where to golf, what to bring, how to choose a course etc. Leave them in the comments below. Your “pro tip” may just make it into our next post and help some of our readers get into the swing of things for the upcoming spring golf season.
Finding The Right Custom Sign Is Like Finding The Right Ride
Finding the right fit when it comes to custom business signs is like finding the right bike.
When Berlin Bicycle Cafe wanted to ensure that their signage was highly visible in the busy Belmont Village, they came to The Sign Depot to create signs for their exterior and rooftop. This was to let people know that their cafe was more than just coffee. They wanted to create a community for bicycle commuters that were passionate about bikes and being social over a cup of coffee.
Fabricating And Installing The Bike Themed Signage
The rooftop sign had to resemble a bicycle, but be sturdy enough to handle the elements.
It began as a CNC router cut piece. It was finished in black and installed on top of the cafe. As you can see from this image above, the replica bicycle structure is holding it’s own against Mother Nature. The Berlin Bicycle Cafe store front letters were a bold font finished white. The contrast from the dark facade of the building lets the text stand out and captures the attention of the traffic in the area. Whether the traffic is by vehicle, pedestrians walking by or those biking in the area, the Berlin Bicycle Cafe custom business signage is noticeable from all directions. When you are in a high traffic area, catching the busy passers-by can be a difficult task, but as you can see in the final installation image below, this establishment is making it’s mark.
Get Set For The Busy Spring Season
While you might be thinking about pulling your bicycle out and pedaling you bike around town, first take a look at your establishment’s facade. Could it use a refresh this spring? The Sign Depot is here to help with that. Visit our CONTACT US page to see how some new business signage can get you all set for a busy spring season.