Essential Steps For Branding And Rebranding With Signs – Kindred Credit Union

Begin Branding Your Business With Signs

When it comes to creating a business brand the best place to start is within your local community and once your brand is recognizable expand it from there. Make sure you find a way to make your mark and stay top of mind with potential customers with your business signs.  They are often the first impression for your business so it is important to connect with a full service sign shop that can cover all of your signage needs.

When To Rebrand

When your business decides to rebrand it could be for various reasons.  One being to refocus a company. In the case of Kindred Credit Union they decided to focus on growth when they changed their branding from Mennonite Savings and Credit Union to Kindred Credit Union. It is important when rebranding that you take the necessary steps to ensure your new branding is known to all.  According to the article 7 Steps to a Successful Rebrand

“once you have established who and what you want to be, do not change it except for tweaks and slight adjustments. It takes 10 to 12 ‘touches’ for a customer to even notice you. Keep going long after you think everyone must have seen the new brand. Trust me—they haven’t”

This is where rebranding with signs plays an important role.

4 Steps For Rebranding With Signs

Just as Kindred Credit Union did we suggest you follow these steps when rebranding a business.

Begin with banners.  Do not keep referring to your old messaging once you have decided to rebrand.  Let your current clients know that changes are coming by removing existing signs and logos and replacing them with temporary banners during the switch over.

 Make sure your new branding stands out.  In the case of Kindred Credit Union this is a literal statement.  With their choice of vibrant colours and 3 dimensional signs, their new branding made a bright and bold impact in relation to their surroundings.

 

Bring The Outdoors In.  Kindred Credit Union ensured that their rebrand was consistent from the time you walked up to their location, and continued it throughout your experience inside their building. Their exterior signs were created to be highly visible from a distance and once entering their establishment, the installation of focal point reception signs made to match the exterior signage, continued the visual flow for the clients arriving for their banking needs.

Get The Word Out. Once they finished rebranding an establishment they invited the community to come and see the locations new look.  This assists in educating the public on all they have to offer.

Join us at one of our branches on Oct. 20 for our Member Appreciation Day & Community Open House. #localfood #Prizedraws #bankingwithpurpose pic.twitter.com/hsXYgBHCLU

— Kindred Credit Union (@KindredCU) October 11, 2016

Is your business looking to become a well known brand or ready for a rebranding refresh? The expert sign-makers at The Sign Depot are here to help.  Just visit the CONTACT US page to get the process started.

What Story Is Your Brand Telling? Is It A Sign Of Community Involvement?

Signs That Your Brand’s Community Is Looking For The Story

It has been almost two years since Budweiser created an impact through community involvement. By speaking to their community’s love of hockey through the 2012 Super Bowl commercial, they let their audience know they understand community spirit and comradery.  Since then many brands have began to realize that it’s their stories that resonate with their audience.  New messaging has become about emotional intelligence and brand images instead of the “buy now” ads of the past. Consumers are purchasing from brands they trust and are looking to see how companies understand their needs.

Duracell’s latest ad is great example of this. Duracell makes hearing aid batteries, but at no point is it mentioned in the ad

Duracell chose to let Derrick’s story take the forefront, ending the ad with their brand image.  To many, a logo is just a way to represent a company, but brands know that images provide a respresentation for reputation of their business. They are what make businesses easy to recognize.  Being memorable is the best way to stand out in your industry.

So What’s Your Story?

What does your company do to get involved in the community? Those are the stories that your audience is looking for.  Perhaps you sponsor an event or are involved in community awareness campaign. By making the world a better place you are letting your community know you are eager to be involved in what is important to them.  That is what makes you stand out.

Refresh Your Brand And Make An Impact

If you’re not sure how to involve storytelling into your brand messaging start with your company image.  Does it make an impact? Does it stand out from others in the industry? Is it good representation of what your company stands for? If not, it may be time to refresh your brand. Rebranding your company’s image to align with your new messaging can change the way consumers see your business.   For ideas on designing a new brand image be sure to check out our post on artistic sign design and start the new year off right.

3 Dimensional Sign Letters – Williams Fresh Cafe Rebrand

When A Well Recognized Business Brand Decides To Refresh 

Many Williams establishments in the area are currently going through a rebrand and more fittingly a refresh.  They are changing from William’s Coffee Pub to Williams Fresh Cafe.  The reason for Williams new branding is explained  by Corey Dalton CEO of Williams Fresh Cafe  on the Williams Fresh Cafe website

“People’s palates are becoming increasingly more refined with restaurant expansions and the food education they receive via pop culture. Also, consumers have far more access to global foods through the supermarkets offerings as globalization continues,” Dalton said.

This switch to fresh fare required a change for all their company signs and required a new green influenced colour scheme to match the refreshed brand.  The Williams restaurants we worked on required a couple of sign elements.  The 3 dimensional sign letters  that hang from a bulk head over the menu boards were the noticable difference between the new branding and the orginal Coffee Pub signs. Frosted vinyl window graphics were also a part of the business sign solutions we provided. These window decals add to the warm and friendly entrance-way.

Top Five Reasons To Rebrand – According To The Sign Depot

Why would you want to rebrand? Here are the 5 reason we find most businesses rebrand

1. You want your business to appeal to a new demographic
2. Your company is expanding and you want want it represent your growth
3. The type of services you provide are changing
4. To reflect new trends in your industry IE green economy, organic lifestyle
5. A merger or a switch to a collaberative workspace

Hot Beverage Anyone?

On a dreary day like this, sometimes all you need is a Hot Beverage to Perk You UP! If you stop by a Williams Fresh Cafe let us know what you think of their new business branding.  Did you enjoy the new look? Did the updated signs add to the refreshed atmosphere?