The Sign Depot

Importance Of A Good Business Sign Can Be Compared To The Importance Of A Good Cookie

Posted by Lisa on 12/4/2012


C Is For Custom Creative Cookies

Here at The Sign Depot we talk quite a bit about standing out and being memorable.  Finding ways to be unique can be difficult sometimes, but it well worth the effort when it comes to signs for your business. 

 According to’s article The Importance of Advertising Signs for a Growing Business

 What you put in front of someone’s eyes is perhaps the most decisive factor in determining what they think of you and your business. In fact, consumers are more likely to purchase a product if they have seen the name before. Therefore advertising effectively, and making the product or sign memorable is crucial to the success and the growth of your business

 Advertising effectively is what PJ Lowe had in mind when she first created her promotional cookies.  Her story was about having memorable items to hand out at a public event.  She wanted something that would stand out from all the rest.  She created cookies with logos on them.  Really in our terms they were mini custom signs.  The cookies were so popular she started the company Nom Nom Treats.  Take a look at her photo gallery and see how many brands you recognize.

When the Cutegecko Design Agency approached us about creating a sign that looked like a cookie for Nom Nom Treats we new it would be a fun project.  Not only would we be making a custom sign, we would be making a custom cookie sign for a company that makes custom designed cookies.  Try saying that five times fast!

Dimension was key when it came to creating the cookie.  It was all about standing out from the rest!  The cookie was created in layers and then given a high gloss finish to replicate icing.  Working with logo designer we were able to duplicate the Nom Nom Treats logo and gave it an extra layer of dimension when it came to the text.   The end result was as 3 dimensional delicious looking as the actual Nom Nom Treats themselves.

 Custom Dimensional Sign - The Sign Depot

Want to know what made us even more ecstatic?  The fact that we just might be the best gift ever! At least that’s what PJ thinks!




3 Responses to “Importance Of A Good Business Sign Can Be Compared To The Importance Of A Good Cookie”

  1. Posted by Lisa on 12/4/2012

    Thanks for the fantastic post! The sign turned out beautifully!

  2. Posted by Lisa on 12/4/2012

    yeah…signs helps a lot to business, but outdoor led signs are more better option to you business as it attracts other with its eye catching quality…what else you can suggest author???

    • Posted by Lisa on 12/4/2012

      We use LEDs in our signs as well. Feel free to type LED in our search bar to see our other posts on the topic. Thanks for inquiry. If I can be of further assistance please let me know.

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