class="tag"Posts Tagged ‘custom business signs’
No Comments Creating Custom Business Signs That Work For Your Business
Do You Realize That Your Sign Is Working Hard For You?
Many businesses think of their signs as an address marker but they are so much more than that. A custom business sign is an extension of your company’s brand and it serves as a 24 hour advertisement for your business. That means your sign is working to expand your business by attracting new customers to your location. By choosing a sign that reflects the standards for your business, you are conveying what you are able to offer consumers. Some of these items may include
- Quality
- Welcoming Atmosphere
- Transparency
- Attention Detail
These are just a few ways that your custom business signs show your potential customers what they can expect from you.Open The Door To New Business
Sometimes just getting them in the door is all it takes to showcase all that your business has to offer. By choosing a sign design that allows your establishment to look approachable and friendly you are sending out signals to passers-by that your company is inviting and looking forward to having them pop in. They see it as a new experience and you should see it as an opportunity to introduce them to your business.
Leave Your Mark As A Landmark
Some of the best landmarks in a community are business signs. Think of when you are giving directions to someone new in town that is not familiar with the street names yet. You will often give them landmarks to let them know how to arrive at their destination. Make sure your business is a landmark in the area. Make it easy to recognize from a distance to ensure your company is easy to find and memorable to someone new.
Shed Some Light On The Matter
As mentioned earlier your sign is works 24 hours a day, so be sure that it is visible day or night. By doing this you let others know that your are available beyond 9 to 5 to assist them with your business services.
Is your sign working for you? If you think it’s not properly doing its job be sure to visit our CONTACT US page to connect with the expert sign-makers here at The Sign Depot.
Bringing Custom Business Bike Signs To Berlin Bicycle Cafe
Finding The Right Custom Sign Is Like Finding The Right Ride
Finding the right fit when it comes to custom business signs is like finding the right bike.
When Berlin Bicycle Cafe wanted to ensure that their signage was highly visible in the busy Belmont Village, they came to The Sign Depot to create signs for their exterior and rooftop. This was to let people know that their cafe was more than just coffee. They wanted to create a community for bicycle commuters that were passionate about bikes and being social over a cup of coffee.
Fabricating And Installing The Bike Themed Signage
The rooftop sign had to resemble a bicycle, but be sturdy enough to handle the elements.
It began as a CNC router cut piece.
It was finished in black and installed on top of the cafe. As you can see from this image above, the replica bicycle structure is holding it’s own against Mother Nature. The Berlin Bicycle Cafe store front letters were a bold font finished white. The contrast from the dark facade of the building lets the text stand out and captures the attention of the traffic in the area. Whether the traffic is by vehicle, pedestrians walking by or those biking in the area, the Berlin Bicycle Cafe custom business signage is noticeable from all directions. When you are in a high traffic area, catching the busy passers-by can be a difficult task, but as you can see in the final installation image below, this establishment is making it’s mark.
Get Set For The Busy Spring Season
While you might be thinking about pulling your bicycle out and pedaling you bike around town, first take a look at your establishment’s facade. Could it use a refresh this spring? The Sign Depot is here to help with that. Visit our CONTACT US page to see how some new business signage can get you all set for a busy spring season.
Five Types Of Custom Business Signs That Draw Attention To Your Company
Bring Your Business The Attention It Deserves With Custom Signs
With so many things attempting to grab the attention of the population, shouldn’t your business be one of those items? We have compiled a list of five types of custom business signs that draw attention to your company.
1. Grab Attention With A High End Exterior Business Sign
Your building’s exterior is often the first impression of your business. Make it a memorable one with a high end exterior sign that conveys what your establishment is all about.
Choices for Custom Exterior Signs include
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Monument Signs
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Dimensional Entrance Signs That Serve As Landmarks
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Projection Signs
2. Provide Wayfinding To Ensure Your Potential Clients Find You With Ease
Many people find your business through Google but you still have to be sure they can find your address without frustration.
Some examples of Wayfinding Signs include
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Entrance Markers
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Parking Lot Signs
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Accessibility Signage (also known as ADA signs)
3. Portable A Frame Signs To Advertise Specials
Portable A Frame signs work to grab the attention of both vehicle and foot traffic in your area. They are often used to advertise time sensitive specials or to create brand buzz.
A Frame signage options
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Metal A Frames That Hold Coroplast Inserts For Temporary Advertising
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Chalkboard A Frames For Message Boards That Are Changed Frequently
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Wood A Frames With Business Logos And Company Information For Info Hubs
4. Custom Reception Signs For Brand Recognition
When a potential client makes the decision to enter your business be sure to capture their attention with a custom reception sign that reflects your business.
Reasons for Reception Signs include
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Having A Professional Looking Entrance
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Increase Brand Awareness
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Give Clients Another Wayfinding Landmark Within The Building
5. Promotional Signage To Promote Your Company
Promotional signs are used to drawn in new customers. They often include some element of fun to attract new business.
Ways To Use Promotional Signs
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Trade Shows To Guide People To Your Booth
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In House Promotions To Reward Clients
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Promotional Vehicle Graphics To Serve As A Moving Advertisement For Your Business
These five reasons are just some of the ways custom business signs work for you. To learn more be sure to visit our blog often and find a sign system that will work with your company. When you have something in mind, be sure to CONTACT US for your free quote.
Custom Business Sign On Brand For In Vintage We Trust
Finding The Right Fit
In Vintage We Trust began as an online store curating vintage clothing styles for their clients. When the decided to open a retail flagship store in Toronto they wanted their signage to fit with the brand they had built. They wanted a vintage look custom business sign similar to the Gusto101 Restaurant sign that had caught their eye. As any internet savvy business would do, they took to the web and googled Gusto101 sign and The Sign Depot was suddenly on their radar. Much like an online website, a sign is a 24 hour advertisment for your business and you should always ensure it fits with your brand. The owners of In Vintage We Trust knew this to be true and contacted us regarding their exterior signage.
Getting That Vintage Look
When the In Vintage We Trust owners collaberated with the expert sign designers here at Sign Depot, the custom sign concept they conceived was to create a very visable sign but have it look like it was right out of the past. The sign material used was an aluminum composite, to give the look of an old tin sign, but be durable enough to withstand various weather conditions. Their logo and business text was hand painted with 1 shot paint (know to those in the signage industry as the go to paint for sign makers). The paint was distressed to give the look of a weathered exterior sign and then a faux rust finish was applied to the sign further the pantia look. All of these steps were crucial in order for the In Vintage We Trust custom business sign to fit their brand while catching the interest of passers-by.
If you are looking to brand your business with custom business signs, be sure to visit our CONTACT US page. Let us know what size, text, graphics and style of sign you are looking for. Not sure what you want on your company sign? The expert sign designers here at The Sign Depot can help with that too!
Customer Referrals And Custom Business Signs
Why Waterloo Smiles Custom Business Sign Makes Us So Enthusiastic
Last month we installed the custom business sign for Robins Goldsmithing. During this process Waterloo Smiles was in the midst of moving in to the same building. They spoke with Robins Goldsmithing in regards to who was creating their signs and Robins Goldsmithing gave them our name. We often have companies let us know they were referred to us by others who said they had a great experience working with us. We here at The Sign Depot think that is the best testimonial we can receive. We take pride in creating custom signs that exceed our clients’ expectations, and knowing they passing the word on about our work to others brings our enthusiasm about signs to a whole new level.
Putting A Smile On The Face Of A Sign
The exterior sign for Waterloo Smiles was mix of sign manufacturing techniques. Acrylic push through letters were lit with white LEDs to stand out from the black finished sign face. This mix of materials created contrast for this eye-catching outdoor sign which was then installed on the front of the building to create an inviting entrance-way.
As you can see by the comments in post from Waterloo Smiles facebook page, we aren’t the only ones excited about this custom business sign going up!
As you can tell the Waterloo Smiles sign put a big smile on our faces! We want to know what puts a smile on your face? What are you most proud of? Let us know! Leave a comment below, send us a tweet or post on our facebook page. We always enjoy connecting! Go ahead show us that smile again!
Do You Notice The Signs? A Community Involvement Project
The Sign Depot Survey
The Sign Depot Survey was created to see how signs are perceived. We posted our survey to online community and responses were complied into the infographic below. As you can see the importance of a clear sign has an impact on how your business is viewed and how memorable your establishment is. This is our interpretation of what the responses mean.
How Often Do You Notice Signs On Your Daily Travels? Very Often was the response that ranked the highest. To learn more about getting noticed by the traffic in your area make sure to read our post You Want To Go Where Everyone Knows Your Name
Does The Size Of The Sign Make It More Noticeable? The popular answer to this question was Yes. There are many different measurents involved when it comes to letter size and installation height. Find out more by reading Visibility Is Key
How Likely Would You Enter A Store That Had A Sign In Poor Condition? Business owners take note! Most said it would they would NOT LIKELY visit your location if your sign is in poor condition. Think of your store front sign as your first impression. Custom business signs are very important to your company’s brand.
How Do you Find Out About New Businesses In Your Area? We asked those participating in the survey to choose all the answers that apply. It was no surprise to us that A Coming Soon Sign, Social Media and From A Friend were at the top of the list. We believe the best way to build buzz about a new business is with signage, social media and referrals!
When You Give Directions Do You Use Landmarks? The majority answered yes that they do use landmarks to give directions. Having a memorable landmark on your property is another way to get your name out there.
What Is Your Favorite Colour? This was more just for curiosity sake, but you may want to keep the colours in mind when it comes to your company logo.
Thanks to everyone answered our questions we appreciate your community involvement!
Build Your Business With Julia Rosien
This month The Sign Depot is featuring a few of our Sign Depot Demo Day attendees that are in the Business Marketing Industry. When we wanted to improve the SEO of The Sign Depot’s website we went straight to Julia Rosien. Her ability to clarify and create focus for our online pressence has made an impact on our site as well as our custom sign business. We chatted with Julia Rosien of SocialNorth to get her take on marketing in the modern age.Get To Know Julia Rosien
Julia can you tell us the nature of your business, SocialNorth and how you got started?
SocialNorth is my pearl. It was that grain of sand that grew out of working for a company fast-tracking to bankruptcy. I was reporting to a president who allowed his employees to shoulder the burden of his mismanagement and the stress was unreal. As the communications director and the online spokesperson for the company, the negativity spurred a need to leave for my own survival.
Thankfully, I’m married to this guy who believes in me and together we dreamed up SocialNorth. He is an integral part of the organization and deserves kudos for his faith and patience in putting up with me.
SocialNorth specializes in social media (strategy and community management), SEO, copy writing and content strategies.
Knowing your background in journalism, what do you think are some of the differences between traditional media marketing and social media marketing?
As a journalist, I was trained to remove myself from the story – to present it from a non-emotional, balanced perspective. Social media puts your heart into the middle of your reporting – it’s expected that you’ll share your opinions and personal experiences. One thing hasn’t changed though – the need for strong communication skills. I’m always amazed when I see bloggers and community managers make silly typos or spelling mistakes. Quality is still far more important than quantity.
What knowledge do you hope your clients learn from you?
When I’m working with a client, I hope I pass on as many of my skills as possible – and the confidence to get out there and do it. I want them to be 100% successful after I’m finished with their strategy, training and coaching. They hire me to contribute to their success and I’d be disappointed if they didn’t soak up as much from me as possible during our time together.
What online marketing trends should we be watching for?
Mobile and video. If you’re not looking at how people are using both of these, you’re already late to the game.
How do you stand out from others in your field?
While SocialNorth is still a small company, we’re big with ideas and our team never fails to deliver in unexpected and amazing ways. I’ve always made working with younger people part of my strategy. People just beginning their careers are still full of big, beautiful ideas. Their fearless energy is contagious and it pushes me to think beyond what my training and career has taught me. When my clients come to me, they know they’re going to get a lot of great ideas coupled with a maturity that comes from being through more than my fair share of corporate crisis’.
I would also like to think that my clients come to me because they know I’m as ridiculously attentive to detail as I am to creativity. Failure is simply not an option.
Want to learn more about Julia Rosien and Social North? Make sure to RSVP for our Sign Depot Demo Day on June 20th to network with Julia and many other fantastic business industry professionals. There you will see the behind the scenes of The Sign Depot just like Julia did.
Top Five Ways To Get Your Sign Noticed
Business Sign Solutions
Looking for ways to differentiate yourself from your competitors? We suggest you start with your business signs. We know that first impressions mean everything when it comes to a company’s reputation and with spring right around the corner we encourage you to take a good look at your entrance-way signs and see if there are opportunities to make your business signs more noticeable. Our motto here at The Sign Depot is A Good Sign Is Sign Of GOOD BUSINESS. Below are a few more terms we have been known to use a well.
Top Five Ways To Get Your Sign Noticed
- Refresh your curbside signs. Do they need a bit of refurbishing? Often a fresh coat of paint or a good cleaning can make your signs clearer to passers-by.
- Create a focal point. According to Wikipedia In Fine art, a Focal Point focuses specifically on a point of interest which makes a canvas unique we believe the same to be true for your signs as well.
- Renew your company’s image. This may mean updating your logo or finding eye-catching text to make traffic take note of your business.
- Find out what your customers love about your company and incorporate that into your signs. Not sure what your customers love most? Have them fill out a quick survey.
- Stand out from your surroundings, literally! We have lots of creative ways to help with that. Read on to find out more
Take A Stand And Have Your Sign Stand Out
There are several options when it comes to business sign solutions. The key is stand out and not stick out. By that we mean be noticeable, but don’t be an eyesore.
Some great ways to make your signs memorable choosing 3 dimensional signs, custom sandblasted signs, and high end architectural signs. By choosing a look that best represents your business our expert sign makers can give it extra oomph by adding unique finishes such as gold leaf guilding, distressed look rusting, or sleek style glossy vinyl. They can install your signs flush to the building or add extra dimension with pin mounted letters and LED lighting systems. With the variety of custom sign options that Sign Depot provides you are sure to find a business sign solution that fits your company’s needs and budget.
Make sure to visit our contact us page and let us know how you want to stand out from your competition.
Restaurant Industry And The Sign Depot – Custom Business Signs
The Sign Depot Returns To The CRFA Show
Right away we knew our Custom Signs For The Restaurant Industry would be a good fit for the Canadian Restaurant and Food Service Association (CRFA) Show. We are always looking for ways to show our unique signs. We find that they fit well with a variety of establishments. Getting in front of Restaurant Professionals is always top of mind for us, and what we want is for Sign Depot to be top of mind for them.
Restaurant signs that are stand out are great ways for companies to get noticed and our expert sign makers always find ways to add artistic styles that incorporate company branding. These signs become find-ability solutions that work for businesses.
Award Winning Beertown Public House Sign
We wanted to ensure that we were able to stand out at the CRFA Show as well, so were able to secure a spot directly across from the Chef’s Cooking Stage. Here’s a look at our surroundings.
This was a highly visible area with lots of traffic travelling by our booth. We even had some familiar faces stop by. We had the fine folks from Baden Coffee and Herrles Market pop by our CRFA booth.
Then we had our own Artistic Flair Bartending demonstration happen at our Sign Depot booth.
How Much Would It Cost To Create A Sign For My Business?
That was only one of the many questions we answered at our booth. We had our slide show running through the trade show to exhibit the variety of custom 3 dimensional signs we have created. Many of these sign projects would have been too big for our display booth, but we knew it was important to cover all the types of signs we can create. The reactions we varied from “I recognize that sign” to “How much would it cost to create a sign like that for my business?” We always have time to answer those questions. Requesting a quote is easy to do. Just head over to our Contact Us page and let us know the following
- How big should your sign be? Including measurements streamlines the process
- What is your budget for the sign project?
- Do you have any logo, text or graphics that should be incorporated into the sign?
These three questions are great ways to get your sign quote started. After approval, your signs will be handcrafted here in our workshop to your specifications. As your sign supplier, our goal is to exceed your expectations. Professional looking signs are expected from high end industries. We are always looking for different ways to connect with Industry Professionals.
The CRFA Show was a great way show our custom business sign solutions to Restaurant Owners, Chefs and Marketing Executives.
Custom Restaurant Business Signs and Food Service Signage – CRFA Show
For Our Clients – Discount Code For CRFA SHOW
Last year The Sign Depot attended the CRFA Show for the first time. The CRFA Show is targeted to those in the Canadian Restaurant and Food Service Association. It is a trade show that stops in several large Canadian cities and The Sign Depot was there to showcase our custom Restaurant Signs and Food Service signage solutions at the Toronto trade show.
It was a very well attended show and we were able to make several connections with professionals in the Restaurant and Food Service industry. Our custom signs sparked a lot of interest and many of the attendees from last year’s CRFA event could see how our artistic dimensional signs would be a good fit for their establishments.
Next month we will be returning vendors for the CRFA Show and we want to have you visit us at Booth 341 located across from the cooking stage. It was a hub of activity last year with all the Chefs demonstrating professional restaurant techniques and delicious dishes. This year the Restaurant Industry Chefs that will be taking the stage include Mark McEwan from Top Chef Canada and Anna Olson from The Food Network’s Bake and Culinary Consultant John Placko just to name a few.
To ensure our clients are able to visit our custom sign booth at the CRFA Show this year we are able to offer you a discount code for your online registration. If you are in the Restaurant and Food Service Industry head over to the CRFA Show Registration Page and enter the Source Code 106527 to receive your tickets for the price of $17.50 (advanced online purchases only).
Click The Photo Above To Register - Use Source Code 106527 To Discount Your Order
To see examples of our Restaurant and Food Service sign solutions stop by our booth or visit our Restaurant Portfolio page. To learn more about what type of signs we can make for your establishment, take a moment and read our post about The Kinds Of Signs We Make Here At The Sign Depot
