Do You Notice The Signs? A Community Involvement Project

The Sign Depot Survey

The Sign Depot Survey was created to see how signs are perceived. We posted our survey to online community and responses were complied into the infographic below.  As you can see the importance of a clear sign has an impact on how your business is viewed and how memorable your establishment is. This is our interpretation of what the responses mean.

How Often Do You Notice Signs On Your Daily Travels? Very Often was the response that ranked the highest.  To learn more about getting noticed by the traffic in your area make sure to read our post You Want To Go Where Everyone Knows Your Name

Does The Size Of The Sign Make It More Noticeable? The popular answer to this question was Yes.  There are many different measurents involved when it comes to letter size and installation height. Find out more by reading Visibility Is Key

How Likely Would You Enter A Store That Had A Sign In Poor Condition? Business owners take note! Most said it would they would NOT LIKELY visit your location if your sign is in poor condition.  Think of your store front sign as your first impression.  Custom business signs are very important to your company’s brand.

How Do you Find Out About New Businesses In Your Area? We asked those participating in the survey to choose all the answers that apply.  It was no surprise to us that A Coming Soon Sign, Social Media and From A Friend were at the top of the list. We believe the best way to build buzz about a new business is with signage, social media and referrals!

When You Give Directions Do You Use Landmarks? The majority answered yes that they do use landmarks to give directions.  Having a memorable landmark on your property is another way to get your name out there.

What Is Your Favorite Colour? This was more just for curiosity sake, but you may want to keep the colours in mind when it comes to your company logo.

Thanks to everyone answered our questions we appreciate your community involvement!