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No Comments Essential Steps For Branding And Rebranding With Signs – Kindred Credit Union
Begin Branding Your Business With Signs
When it comes to creating a business brand the best place to start is within your local community and once your brand is recognizable expand it from there. Make sure you find a way to make your mark and stay top of mind with potential customers with your business signs. They are often the first impression for your business so it is important to connect with a full service sign shop that can cover all of your signage needs.
When To Rebrand
When your business decides to rebrand it could be for various reasons. One being to refocus a company. In the case of Kindred Credit Union they decided to focus on growth when they changed their branding from Mennonite Savings and Credit Union to Kindred Credit Union. It is important when rebranding that you take the necessary steps to ensure your new branding is known to all. According to the article 7 Steps to a Successful Rebrand
“once you have established who and what you want to be, do not change it except for tweaks and slight adjustments. It takes 10 to 12 ‘touches’ for a customer to even notice you. Keep going long after you think everyone must have seen the new brand. Trust me—they haven’t”
This is where rebranding with signs plays an important role.
4 Steps For Rebranding With Signs
Just as Kindred Credit Union did we suggest you follow these steps when rebranding a business.
Begin with banners. Do not keep referring to your old messaging once you have decided to rebrand. Let your current clients know that changes are coming by removing existing signs and logos and replacing them with temporary banners during the switch over.
Make sure your new branding stands out. In the case of Kindred Credit Union this is a literal statement. With their choice of vibrant colours and 3 dimensional signs, their new branding made a bright and bold impact in relation to their surroundings. 
Bring The Outdoors In. Kindred Credit Union ensured that their rebrand was consistent from the time you walked up to their location, and continued it throughout your experience inside their building. Their exterior signs were created to be highly visible from a distance and once entering their establishment, the installation of focal point reception signs made to match the exterior signage, continued the visual flow for the clients arriving for their banking needs.
Get The Word Out. Once they finished rebranding an establishment they invited the community to come and see the locations new look. This assists in educating the public on all they have to offer.
Join us at one of our branches on Oct. 20 for our Member Appreciation Day & Community Open House. #localfood #Prizedraws #bankingwithpurpose pic.twitter.com/hsXYgBHCLU
— Kindred Credit Union (@KindredCU) October 11, 2016
Is your business looking to become a well known brand or ready for a rebranding refresh? The expert sign-makers at The Sign Depot are here to help. Just visit the CONTACT US page to get the process started.
Business Branding With Signs – Why 2014 Will Be All About Brand Trust
Focus On Branding
In earlier posts we have discussed business branding and why focusing on branding better is so important to your business. Finding ways to make a visual impact with a custom sign to match your branding, adds to your company brand recognition, as well as brand trust.
You’ve Built Your Brand – Now What?
Remember your branding needs to be a representation of what your company stands for and how your clients feel about your business. Use the quick checklist below to see which terminolgy best represents your brand.
You can read more about this on our blog post about showing your best attributes.
Now that you have a grasp of how to best represent your brand, you need to ensure your company reflects that image. You want your business to stand out among your competition by ensuring you are the best of the best. When you always strive to be at the top of your industry, you are building trust with your clients. Brand trust helps increase the word of mouth advertising about your company. Here are four focus points that can get others talking about your brand.
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Quality – Everyone wants a well made product
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Service – Taking the extra step to exceed expectations
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Sourcing – They may come to you for additional projects that were not part of their orginal inquiry
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B2B Relationships – Happy clients are sure to refer your company to others
While these may not be the top points for all companies and services, they are ones the expert sign makers at The Sign Depot focus on. Well made custom signs that exceed our clients expectations. Full branding from exterior signs, interior wayfinding, vehicle decals and window graphics make it easy for our clients to refer us to their colleagues.
How Will You Improve Your Branding In 2014? We want to hear about the steps you plan to take in the new year. Leave us comment, send us tweet or update us on facebook with your branding ideas for 2014
Custom Vehicle Graphics Are Not Just For Cars
Promotional Graphics For A Custom Food Festival Vehicle
Is your promotional vehicle giving your brand all the credit it deserves? David from Bread Heads decided very quickly that his Wood Fired Pizza Trailer needed to be branded better. He was already creating a lot of buzz at outdoor festivals with his unique trailer but quickly realized that highway travelers were taking a second look as he was towing it to or from the festival site.
Big Branding Design Decisions
David came to The Sign Depot for assistance in branding his promotional vehicle as well as his company Bread Heads. Without having a true logo for his business, Adam (Sign Depot Designer) was able to come up with a concept that would work as vehicle graphics and transfer well into custom business signage for David.
A Fully Customized Festival Vehicle
When we say fully customized we mean it featured custom designed vinyl vehicle decals and a custom paint finish achieved by Ben otherwise know as our Vinyl Master.
With the large white decal text on the red vehicle the info stands out very well.
For the upper part of the vehicle a vinyl stencil was layed down and painted over to use the negative space as a way to highlight the designed logo.
Following?
Are you following them on the road or following them on twitter? Either way the info relayed on this promotional vehicle will help you find out where Bread Heads is heading to next.
Having a clear message that can be relayed through signs gives passers-by a way to contact or connect with your business. If you wish to connect with us, leave a comment below, follow us on twitter or post on our facebook page.
Thanks to The Sign Depot for doing a great job on the trailer! Look for us on the road to Simcoe tomorrow. pic.twitter.com/evAO6iYf9d
— Bread Heads (@heybreadheads) August 22, 2013
We would love to help you with your vehicle graphics whether it be for one car, or a fleet of busineess vehicles. We think you’ll be happy with the results too!
Signs That Discovery Channel Took A Page Out Of The Red Bull Branding Playbook
Signs Of Branding Better
Several months ago in our post Better Branding – Red Bull Wins we discussed how the Red Bull Stratos sponsored Felix Baumgartner’s Live Jump. In that post we talked about how Red Bull took the opportunity to get the logo in front of the cameras that were broadcasting both online and on television. Further down in that post we spoke about the differences between the Live Jump and Nik Wallenda’s High Wire Walk across Niagara Falls.
Nik vs Felix
Just a few months ago Nik Wallenda crossed Niagara Falls on a high wire. It is believed that millions tuned in to watch the event live and has since been watched by a billion. Imagine if a company had their brand name attached to that event. How many eyes would have witnessed it? How many companies are realizing now that it was a missed opportunity for brand recognition?
Bring On The Branding
With Nik Wallenda’s Skywire Grand Canyon Walk, The Discovery Channel “harnessed” the power of branding by sponsoring the man who walked across the Grand Canyon without a “harness”.
For this event Nik Wallenda’s shirt clearly displayed The Discovery Channel logo and a few other company logos. Another clear logo was Mitsubishi Motors and their 2013 Outlander was also featured in the pre-recorded Discovery Channel spots of Nik Wallenda’s days of trainging leading up to the walk.
Signs Of Great Business Branding
Finding ways to bring your company’s branding to the forefront is of upmost importance when it comes to running a successful business. Although you may not be able to dole out the dollars to sponsor a world wide event, you can always contact local events and charities to see how your company can partner with them. Having your company logo on signs and banners can help establish you in your community and surrounding area. Brand recognition will help you make a mark in the marketplace.
If you require any additional info when it comes to custom business signs and logos be sure to contact a professional to see how you can take your branding across the board with Store Front Signs, Vehicle Graphics and Walkway A-Frames.
