What Story Is Your Brand Telling? Is It A Sign Of Community Involvement?

Signs That Your Brand’s Community Is Looking For The Story

It has been almost two years since Budweiser created an impact through community involvement. By speaking to their community’s love of hockey through the 2012 Super Bowl commercial, they let their audience know they understand community spirit and comradery.  Since then many brands have began to realize that it’s their stories that resonate with their audience.  New messaging has become about emotional intelligence and brand images instead of the “buy now” ads of the past. Consumers are purchasing from brands they trust and are looking to see how companies understand their needs.

Duracell’s latest ad is great example of this. Duracell makes hearing aid batteries, but at no point is it mentioned in the ad

Duracell chose to let Derrick’s story take the forefront, ending the ad with their brand image.  To many, a logo is just a way to represent a company, but brands know that images provide a respresentation for reputation of their business. They are what make businesses easy to recognize.  Being memorable is the best way to stand out in your industry.

So What’s Your Story?

What does your company do to get involved in the community? Those are the stories that your audience is looking for.  Perhaps you sponsor an event or are involved in community awareness campaign. By making the world a better place you are letting your community know you are eager to be involved in what is important to them.  That is what makes you stand out.

Refresh Your Brand And Make An Impact

If you’re not sure how to involve storytelling into your brand messaging start with your company image.  Does it make an impact? Does it stand out from others in the industry? Is it good representation of what your company stands for? If not, it may be time to refresh your brand. Rebranding your company’s image to align with your new messaging can change the way consumers see your business.   For ideas on designing a new brand image be sure to check out our post on artistic sign design and start the new year off right.