class="tag"Posts Tagged ‘Gusto101’
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Creating A Custom Sign For A Vintage Landmark
It’s hard to believe that 2 years have already gone by from when we created the custom sign for the exterior of Gusto101 in Toronto. The Going For The Gusto post was a step by step look at how the sign was created and given a custom faux rust finish to match the vintage building it where it would be situated, but there is much more to the story of Gusto101.
Adding To The Atmosphere
When it comes to custom restaurant signs we know that signage plays a big part in creating an atmosphere around a location from the exterior of the building to the architectural interior. Gusto101 took it one step further and made their vintage look sign part of their brand. They choose to celebrate the former car garage location and keep reminders of days gone by while adding modern day touches like a retractable patio roof. The mix of traditional vs modern works in there favour and they chose to celebrate their unique establishment with a video.
I’m sure you can see why we really like this video. Seeing the Gusto101 sign go from day to night gives a great representation of how important your custom sign is. It is a 24 hour advertisment for your business and it can elevate your company’s brand.
Finding The Right Fit
When it comes to finding the right sign to fit both your business and your budget , our professional sign makers can assist you with several choices to streamline the sign design, permit, manufacturing and installation processes. Being a full service sign shop our sign experts can suggest ways to customize the look of your sign and give it the unique style your business deserves. Be sure to visit our Contact Us page to request your quote for your own custom crafted sign.
How Going For The Gusto Can Become Deeply Distressed
Aging Something Brand New
This project reminded me of the technique to age paper items. Something as simple as dabbing a damp tea bag on a paper surface can suddenly change that sheet of copy paper into a ancient scroll, a treasure map or an antique photo.
We’ve created that distressed look on many of our larger projects through a specialty paint process. By rusting some High Density Urethane (otherwise known as HDU or sign foam) letters we were able to create the distressed look the client wanted to achieve.
We created the custom look with an “instant rust” look created with a Modern Masters reactive paint that contains flecks of metal in the paint, and then activated the paint with the solution that creates the rust effect. Within a few hours the project took on the look a reclaimed sign.
The letters were then attached to a hand painted backer, again created to match the look of aged sign.
Next LED lights were inserted behind the letters to create a halo effect around the restaurant name. This added extra dimension to the sign while making it a practical choice for the restaurant’s visibility. LED lights are economical to run and have a long lifespan. This makes them a great choice for any type of lit sign.
To finish it off the sign was attached to a custom made welded bracket that also went through the quick rusting process. All that was left was the assembly and installation of the sign.
When the sign was fully assembled it found it’s final resting place at the Gusto101 restaurant, which can be found at 101 Portland St. Toronto Ont.
We can hardly wait to see the how the Gusto101 sign looks once it’s lit up! If you’re passing by please take a pic & tweet it to us or upload it to our facebook page.
