The Sign Depot

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Ways To Make Business Signs Part Of Your Marketing Mix In The New Year

New Year Marketing Mix - Business Sign - The Sign Depot

Managing Modern Marketing

With the New Year just around the corner, now is the time to decide how your business will move forward in the coming year.  Many business are finding it difficult to maneuver their way through a modern marketing plan and are looking for ways to update their marketing and advertising campaigns.  We want to ensure your branding is at the forefront of your marketing mix, so we have put together a plan that is simple to incorporate and meant to elevate your business.

A Business Sign Is Your Best Branding Tool

An outdoor business sign is a 24 hour advertisement for your business.  Make sure it represents what your company stands for and properly brands your establishment.  It is best when choosing your business sign to select something that is highly visible.  This mean it can be seen by both vehicle traffic and those passing by. You also want it to be memorable and create buzz around your business.

Custom Sign - Curiosa - The Sign Depot

Is It Instagram Worthy?

Will it make it to IG? Did it get liked and shared on facebook? How many times was it re-pinned? Did they RT it? When it comes to modern marketing, nothing has changed the game the way social media has.  It is important that your signage makes to masses, as many people spend a good part of their day on at least one social network.  It is a way to get your messaging across many platforms to connect with both current and potential clients.

#Repost @pripocarrara (@get_repost) ・・・ Celebrating friends!!

A post shared by dels (@delsenoteca) on


Your Influencers Can Be Found In Your Client List

Influence marketing is one of the best ways to keep your business current and on trend.  All it takes is the right people talking to your target audience to create online buzz and potentially media attention.  Often the influencers you need are already on your client list.  Be sure to engage with your customers online by sharing their content and quite often they will reciprocate by sharing yours as well.  They may even talk about your services and products online and refer others to you. This is a great way to get your brand in front of their audience and bring your business to those who may be unaware of it.

These are just a few ways that your business sign can used in a modern marketing mix.  If you have other ideas or insights, please let us know by leaving a comment below.



Artistic Sign Design With Pantone’s 2017 Colour Of The Year – Greenery

‘Tis The Season

As in prior years, designers await an early December announcement from Pantone. It’s an announcement that does set a “tone” for the next year. Yesterday the wait ended as Pantone announced it’s upcoming Colour Of The Year. The choice for the 2017 Pantone Colour Of The Year is GREENERY.

It’s perfect timing as our last post was about selecting cedar trees as Christmas trees and we think adding some green is always a great idea. It’s a colour we often incorporate into our artistic sign design for our seasonal products.

2017 Colour Of The Year - Pantone Color Of The Year - Greenery - The Sign Depot

Going Green For 2017

With Greenery making it’s way to the forefront of Pantone’s extensive colour list, we expect to see it incorporated into logo designs and branding strategies very soon.  The new year is a fantastic time to plan a re-brand or launch advertising campaign, and a fresh colour like Greenery will add vibrancy to branding and marketing initiatives.  Finding ways to stay ahead of competitors is something that needs to be planned months in advance, so now is the best time to decide if your business should go green for 2017.  One of the best ways to get ahead of the pack is to update your company signs.  If you are not sure where to start when it comes to signage, just visit our CONTACT US page to be connected with The Sign Depot’s artistic sign design team. They can assist with ways to incorporate this colour and complimentary shades into your branding, exterior business signs and retail signage.  If you already have your designs in place we are able to work with that as well.  Many well known design firms come to the sign-makers here at The Sign Depot for their expertise in creating signs that match their design work.  The Sign Depot’s artistic sign designers and sign-makers understand the creative process.  From concept to design to manufacturing the approved signage, they can produce a high quality representation of your business.

Do you plan to incorporate the Pantone’s Colour Of The Year GREENERY into your business for 2017? Let us know in the comments.



Our Artistic Signs Featured In Client Campaigns – Sign Solutions

Make It Memorable

We always strive to give our clients that affective first impression that they are looking for.  Making them stand out from everything else is what we want to accomplish.  At the same time we want it to be aesthetically pleasing, never an eye sore.  We want their artistic signage to be remembered for its style, not for being an obtrusive object. We want our artistic sign solutions to show off  what the client’s company has to offer their customers and help  bring new customers to them.  Here at The Sign Depot we create signs to fit each individual business, that way each custom sign is unique and memorable.

Found In The Photos

Below are  examples of  three of our clients that created three different webshots/photos using sign solutions by The Sign Depot.   It represented their business but did not take away from the purpose of the shot.

Family Photo

When Deb from IronKids Gummy Vitamins came to us for a banner to be used at running events they sponsor, we had no idea it end up being their Ultimate Family Photo

Promotional Banners - The Sign Depot

Facebook Promo

Local business owner Rebecca from Gloss came to us for storefront signage that would be visible to both traffic and walk-bys, we were thrilled to see it was also part of their latest Facebook Campaign

Exterior Signs - The Sign Depot

Website Focal Point

Brand new restaurant Gusto 101 wanted a sign that would blend in with it surroundings.  Creating a look they wanted used several techniques to achieve a weathered look.  They were very pleased with the end result.  So much so that they featured it on their website.

Restaurant Signs - Gusto101 - The Sign Depot

Producing an artistic sign that impresses the client is what we set out to do each and every time.  Knowing that our clients are creating campaigns around the business signs we made for them means that they had a lasting impression. 



A New Local Community Involvement Campaign And How It Involves The Sign Depot

The Sign Depot Is Involved

The Food Bank of Waterloo Region is holding a large local campaign here in the Kitchener Waterloo area to increase awareness of the need for Food Donations here in the Tri-Cities.

DIG IN Food Drive has a goal of 150,000 lbs & The Sign Depot pitching in to help!

On Friday May 14th The Sign Depot will be a registered drop off site for The Food Bank Of Waterloo Region Dig In Campaign. By contributing your Food Bank Donation here at 51 Borden Ave S location your non perishable food items will be included in area wide the DIG IN Campaign.

What’s Involved In This Campaign?

What do you get in return for your generosity? How about a FREE BBQ beginning at 1pm & a chance to meet Mayor Carl Zehr at 4pm? We are holding this in conjunction with The Sign Depot’s Grand Opening. With our recent move we wanted to take this opportunity to thank our local community for their continued support of our artistic sign business, and give them a behind the scenes look at how we manufacture custom signs.

We hope you will come by, donate to the food bank, and learn a little more about The Sign Depot and all the sign services and business solutions we have to offer. Let us know we can count on your non perishable food donations by emailing Lisa

Looking forward to seeing you pop by Friday May 14th 2010 for an afternoon of sign making information, food bank donation and a lot of celebration.


Take a look at how well our first Food Drive for The Food Bank Of Waterloo Region went by reading our post Welcome Sign – Community Involvement At The Sign Depot’s Grand Opening. You will see all smiles from our attendees as well as info about our sign making demonstrations.