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No Comments Top Five Ways To Get Your Sign Noticed
Business Sign Solutions
Looking for ways to differentiate yourself from your competitors? We suggest you start with your business signs. We know that first impressions mean everything when it comes to a company’s reputation and with spring right around the corner we encourage you to take a good look at your entrance-way signs and see if there are opportunities to make your business signs more noticeable. Our motto here at The Sign Depot is A Good Sign Is Sign Of GOOD BUSINESS. Below are a few more terms we have been known to use a well.
Top Five Ways To Get Your Sign Noticed
- Refresh your curbside signs. Do they need a bit of refurbishing? Often a fresh coat of paint or a good cleaning can make your signs clearer to passers-by.
- Create a focal point. According to Wikipedia In Fine art, a Focal Point focuses specifically on a point of interest which makes a canvas unique we believe the same to be true for your signs as well.
- Renew your company’s image. This may mean updating your logo or finding eye-catching text to make traffic take note of your business.
- Find out what your customers love about your company and incorporate that into your signs. Not sure what your customers love most? Have them fill out a quick survey.
- Stand out from your surroundings, literally! We have lots of creative ways to help with that. Read on to find out more
Take A Stand And Have Your Sign Stand Out
There are several options when it comes to business sign solutions. The key is stand out and not stick out. By that we mean be noticeable, but don’t be an eyesore.
Some great ways to make your signs memorable choosing 3 dimensional signs, custom sandblasted signs, and high end architectural signs. By choosing a look that best represents your business our expert sign makers can give it extra oomph by adding unique finishes such as gold leaf guilding, distressed look rusting, or sleek style glossy vinyl. They can install your signs flush to the building or add extra dimension with pin mounted letters and LED lighting systems. With the variety of custom sign options that Sign Depot provides you are sure to find a business sign solution that fits your company’s needs and budget.
Make sure to visit our contact us page and let us know how you want to stand out from your competition.
Custom Wood And 3 Dimensional Sign Questions And Answers
Q & A From Conestoga College Graphic Design Students
We are always happy to welcome the Graphic Design Students from Conestoga College into our Sign Workshop. This year a group of thirty first year design students came by to learn about the sign design process. They will be creating their first sign project shortly and had a lot of great questions for Peter. Running a custom sign shop for almost 20 years, Peter has a lot of insight about sign design and how it compliments the graphic design field. Below is a list of some of the questions the design students asked along with the answers Peter provided to help them with their first custom sign project.
Q: How did you get into the sign industry
A: I worked at a sign shop in my teens. Then I went on to get a degree in Fine Arts at University Of Guelph and then decided to start The Sign Depot
Q: What type of sign work do you prefer
A: Something that is challenging, often large scale 3 dimensional signs require a bit of problem solving, so I enjoy creating signs that get me thinking about how it can be created.
Q: How do you decide how on how big a sign should be?
A: I take photos of the building and put them into my software. When I design a custom business sign I can see what it will look like on the building. Trust your eye. You know what looks best.
Q: Any recommendations for an on site sign versus a highway sign?
A: When designing a sign for a high traffic area think of the message you want to get across while traffic is going by quickly. Less is more. Make the sign memorable not messy. For on site signs such as the restaurant signs we do, it is about relaying the message of experience you will have when you visit that establishment.
Q: I noticed that you have won an award for the 3 Dimensional Sign for Beertown, can you tell us a bit about that sign?
A: We wanted the look of the retro sign but wanted give it a modern feel. We used LED lights as a stand in for marquee light bulbs, as for the mural there was a template made that was spray painted on the building followed by artistic hand painting on the sign.
Q: What if you didn’t agree with client’s sign idea? Do you let them know?
A: I believe it is my responsibility as a designer to let them know about what makes for good sign design and I would make recommendations. Let them know that a good sign is a good investment for their business. So many customers have let me know that their sales increased because of their new sign. Additionally I think all of our signs stand as a business card for Sign Depot, we always think of how it will reflect on this business.
Q: When it comes to your gold leaf signs why do you choose 23K gold leaf?
A: We are very familiar with this type of gold leaf and know the kind of shine it can bring to our custom signs.
Q: How big is your customer base?
A: We are well established here in our community, as well as nationwide and have shipped our signs in the USA market too.
Q: Have you ever made a sign that was too big for your shop?
A: No, that goes back to our problem solving and business sign solutions that we design for our clients and why we have such a big sign workshop.
Q: Have you ever been approached by a show like Restaurant Makeover?
A: Not yet, you can go ahead and set that up though! We are involved in a lot of restaurant design builds and some of the experiences we have come across would make for some great reality tv!
Advice For Young Designers
Peter also had some parting words for these aspiring graphic designers
Always strive to be the best in class. When you’re out looking for jobs you want to let people know you are the best of the best.
