class="tag"Posts Tagged ‘branding’
No Comments Client Spotlight – Cambridge Pallet Ltd. #StepUpYourSignage with Business Signs
Signs of Good Things To Come
Last year Cambridge Pallet Ltd. collaborated with Sign Depot on a new reception sign. You can read about the process at https://sign-depot.on.ca/collaborative-sign-design-cambridge-pallet. This also signified the commitment of a new ownership team that had recently been implemented and lots of changes to way the company operates including automation processes to make their workshop floor more efficient.
In preparation of Earth Day we visited the Cambridge Pallet Ltd. industrial workspace to learn about their Repair, Reuse, Recycle process.
During the tour we could see how the blue wooden pallets became the inspiration for their reception sign, which greets you as enter the building. Each of the pallets pictured above make their way through a system so that they can be sorted, repaired and painted in preparation to be shipped to the next user. This thriving business is located close to the highway to make it accessible for transportation and logistics purposes. Part of their mission is to be
Always acting with integrity and respect for the community and the environment
which is why we were so interested in seeing their facility and learning more about what they do. Because they make it a priority to minimize waste, conserve resources and protect the environment we think they will continue to have a very busy production line and become a leader in their industry.
Signs That Tell A Story
Does your business sign match your brand? Perhaps,just like Cambridge Pallet, your sign tells the story of your business. If your signs do not match your company and your brand, then we are here to help. We can assist with integrating your company story into your business signs which will elevate brand awareness for your business. Visit our CONTACT US page to connect with our expert sign designers.
2019 Will Be The Year to #StepUpYourSignage
Start Planning For 2019 Now
One month from now we will already be into 2019 which makes it the best time to start planning your signage for the new year. The City of Kitchener has already posted that their sign permit regulations will change effective January 1, 2019 so you will want to get your sign permit application in within the next few weeks in order to adhere to today’s standards. We think this makes it a perfect time to #StepUpYourSignage. Our expert sign designers and sign fabricators are here to help you through the process. Whether you need interior wayfinding signs or exterior business signage we can help with sign permits, sign design and all of your OOH advertising.
What’s The Buzz Around OOH Advertising
The term OOH Advertising has had quite the buzz recently. The meaning of OOH advertising is Out of Home Advertising. In other words it is advertising that reaches people after they leave their houses each day. Signs play a big role in the OOH advertising mix. They are a critical part of your business branding and are a necessary component of your marketing plan. In a recent article by THE DRUM it was mentioned that brands that chose to spend 15% of their marketing budget on OOH advertising had a significant increase in their social media channels and improved brand trust.
Crafting unique signs that leave a lasting impression is what The Sign Depot is known for. We can create memorable signs that will keep your brand top of mind with potential clients. Your exterior business sign serves as a 24 hour advertisement for your establishment and is often the public’s first impression of your company.
Start 2019 Off Right
The best way to start off 2019 right is to visit our CONTACT US page and let our expert sign-makers know that you want to STEP UP YOUR SIGNAGE with a custom sign from The Sign Depot in 2019!
Ways To Make Business Signs Part Of Your Marketing Mix In The New Year
Managing Modern Marketing
With the New Year just around the corner, now is the time to decide how your business will move forward in the coming year. Many business are finding it difficult to maneuver their way through a modern marketing plan and are looking for ways to update their marketing and advertising campaigns. We want to ensure your branding is at the forefront of your marketing mix, so we have put together a plan that is simple to incorporate and meant to elevate your business.
A Business Sign Is Your Best Branding Tool
An outdoor business sign is a 24 hour advertisement for your business. Make sure it represents what your company stands for and properly brands your establishment. It is best when choosing your business sign to select something that is highly visible. This mean it can be seen by both vehicle traffic and those passing by. You also want it to be memorable and create buzz around your business.
Is It Instagram Worthy?
Will it make it to IG? Did it get liked and shared on facebook? How many times was it re-pinned? Did they RT it? When it comes to modern marketing, nothing has changed the game the way social media has. It is important that your signage makes to masses, as many people spend a good part of their day on at least one social network. It is a way to get your messaging across many platforms to connect with both current and potential clients.
Your Influencers Can Be Found In Your Client List
Influence marketing is one of the best ways to keep your business current and on trend. All it takes is the right people talking to your target audience to create online buzz and potentially media attention. Often the influencers you need are already on your client list. Be sure to engage with your customers online by sharing their content and quite often they will reciprocate by sharing yours as well. They may even talk about your services and products online and refer others to you. This is a great way to get your brand in front of their audience and bring your business to those who may be unaware of it.
These are just a few ways that your business sign can used in a modern marketing mix. If you have other ideas or insights, please let us know by leaving a comment below.
Essential Steps For Branding And Rebranding With Signs – Kindred Credit Union
Begin Branding Your Business With Signs
When it comes to creating a business brand the best place to start is within your local community and once your brand is recognizable expand it from there. Make sure you find a way to make your mark and stay top of mind with potential customers with your business signs. They are often the first impression for your business so it is important to connect with a full service sign shop that can cover all of your signage needs.
When To Rebrand
When your business decides to rebrand it could be for various reasons. One being to refocus a company. In the case of Kindred Credit Union they decided to focus on growth when they changed their branding from Mennonite Savings and Credit Union to Kindred Credit Union. It is important when rebranding that you take the necessary steps to ensure your new branding is known to all. According to the article 7 Steps to a Successful Rebrand
“once you have established who and what you want to be, do not change it except for tweaks and slight adjustments. It takes 10 to 12 ‘touches’ for a customer to even notice you. Keep going long after you think everyone must have seen the new brand. Trust me—they haven’t”
This is where rebranding with signs plays an important role.
4 Steps For Rebranding With Signs
Just as Kindred Credit Union did we suggest you follow these steps when rebranding a business.
Begin with banners. Do not keep referring to your old messaging once you have decided to rebrand. Let your current clients know that changes are coming by removing existing signs and logos and replacing them with temporary banners during the switch over.
Make sure your new branding stands out. In the case of Kindred Credit Union this is a literal statement. With their choice of vibrant colours and 3 dimensional signs, their new branding made a bright and bold impact in relation to their surroundings. 
Bring The Outdoors In. Kindred Credit Union ensured that their rebrand was consistent from the time you walked up to their location, and continued it throughout your experience inside their building. Their exterior signs were created to be highly visible from a distance and once entering their establishment, the installation of focal point reception signs made to match the exterior signage, continued the visual flow for the clients arriving for their banking needs.
Get The Word Out. Once they finished rebranding an establishment they invited the community to come and see the locations new look. This assists in educating the public on all they have to offer.
Join us at one of our branches on Oct. 20 for our Member Appreciation Day & Community Open House. #localfood #Prizedraws #bankingwithpurpose pic.twitter.com/hsXYgBHCLU
— Kindred Credit Union (@KindredCU) October 11, 2016
Is your business looking to become a well known brand or ready for a rebranding refresh? The expert sign-makers at The Sign Depot are here to help. Just visit the CONTACT US page to get the process started.
Artistic Sign Design With Pantone’s 2017 Colour Of The Year – Greenery
‘Tis The Season
As in prior years, designers await an early December announcement from Pantone. It’s an announcement that does set a “tone” for the next year. Yesterday the wait ended as Pantone announced it’s upcoming Colour Of The Year. The choice for the 2017 Pantone Colour Of The Year is GREENERY.
It’s perfect timing as our last post was about selecting cedar trees as Christmas trees and we think adding some green is always a great idea. It’s a colour we often incorporate into our artistic sign design for our seasonal products.
Going Green For 2017
With Greenery making it’s way to the forefront of Pantone’s extensive colour list, we expect to see it incorporated into logo designs and branding strategies very soon. The new year is a fantastic time to plan a re-brand or launch advertising campaign, and a fresh colour like Greenery will add vibrancy to branding and marketing initiatives. Finding ways to stay ahead of competitors is something that needs to be planned months in advance, so now is the best time to decide if your business should go green for 2017. One of the best ways to get ahead of the pack is to update your company signs. If you are not sure where to start when it comes to signage, just visit our CONTACT US page to be connected with The Sign Depot’s artistic sign design team. They can assist with ways to incorporate this colour and complimentary shades into your branding, exterior business signs and retail signage. If you already have your designs in place we are able to work with that as well. Many well known design firms come to the sign-makers here at The Sign Depot for their expertise in creating signs that match their design work. The Sign Depot’s artistic sign designers and sign-makers understand the creative process. From concept to design to manufacturing the approved signage, they can produce a high quality representation of your business.
Do you plan to incorporate the Pantone’s Colour Of The Year GREENERY into your business for 2017? Let us know in the comments.
Creating A 3 Dimensional Sign For Kitestring Creative Branding Studio
Creating With The Creatives
Over the years we have created several 3 dimensional signs. Some signs have been designed here in house while others have come with the sign design in place and required us to fabricate their signage to their specifications. In this case Kitestring Creative Branding Studio had all the pieces “almost” in place. By pieces, I mean they wanted a layered 3 dimensional sign for their Hamilton Ontario office space. They came to us with the design specifications in hand and it was up to the expert signmakers here at The Sign Depot to piece the project together.
Dimension By Design
The design for the interior sign included a brushed aluminum backer topped with a black panel with individual letter cutouts, and the addition of acrylic pieces finished to match the Kitesting logo.
Once assembled the 3 dimensional sign was ready for it’s new home at the Kitestring office.
Stand Out From The Surroundings
The use of colour and dimension worked well and gave the sleek sign an extra level of style and sofistication that fit well in the workspace. As you can see from the installed image below, the sign stands out from its surrounding area.
It stands out two ways. First, the 3 dimensional sign literally stands out from the wall and second, the sign becomes a focal point for the room.
Bring Your Brand To The Forefront
Do you have a office space that could use some attention? Does your reception area need to be more receptive to clients? Perhaps a 3 dimensional sign could be the professional edge that you need for your workspace. It may even assist in bringing the branding of your business to the forefront of your industry. Be sure to visit our CONTACT US page to get our expert signmakers working with your company!
It Can Be All Fun And Games – Custom Promotional Products
Come On Down
When Heffner Toyota came to the expert signmakers here at The Sign Depot with the idea of creating a PLINKO game for them, it brought up memories of Bob Barker calling contestants to “Come On Down” during The Price Is Right.
Custom promotional products are a great way to increase brand awareness and take your marketing to the next level. As you can see this PLINKO game has already managed to garner a lot of attention.
#SecretProject from @TheSignDepot has arrived. We can't keep staff away from it. Play at upcoming sales. pic.twitter.com/IdXfPON0ap
— Heffner Toyota Lexus (@HeffnerToyota) March 26, 2015Creating The Custom PLINKO Board
By having the PLINKO board custom built, lots of choice was available. Height of the custom game, graphics for it and the text applied to it were all set to fit the clients’ needs. Take a look below to see how this project came together.
It began with CNC cut crezon, followed by a custom paint finish, vinyl graphics and acrylic pucks made to fit between the pegs of the PLINKO game.
We gave it a few trial runs here in the workshop.
Did this project catch your attention? Creating opportunities to raise brand awareness is what smart marketing is all about. Keeping your company at the top of mind for potential clients and keeping everything fresh for loyal customers shows that your business is listening to what consumers want. Adding an element of fun to the mix gets them curious about the business and all that it has to offer. Want to give the Heffner PLINKO game a try? Be sure to follow Heffner on twitter to see how they will be using this custom made promotional product. For more information about custom crafted project for your business be sure to visit our CONTACT US page.
How To Order A Custom Sign With INFOGRAPHIC
What Your Need To Know When Ordering A Custom Sign
There are a lot of steps involved when it comes to creating a custom sign for your business. We decided to break down some of the importanct factors required for making a custom sign for your company. These items will give you a basic idea of how timelines, materials, designs and budget factors into the custom sign making process.
The Path To Successful Signage
Now that we have set you on path towards a successful sign package, be sure to set a course for full brand awareness. Remember your sign is a 24 hour advertisement for your business. The items in the infographic were listed to give you some inspiration, but remember to get input from an expert sign maker to ensure your idea will fit your budget and the signage needs of your company.
Interior Signs And Indoor Wayfinding Systems
Interior Sign Design
Interior signs are often an afterthought for most businesses, but they are of the upmost importance when it comes to clarity for your clients. Having clear interior signs marking the reception area, offices and wayfinding helps direct your clients to their destination without them having to ask directions.
Reception Signs
A well branded office includes a custom reception sign. It is one of the first things people notice as they enter your building, office and/or store. Your reception sign should be welcoming and let the client know the level of professionalism they can expect from your company. It should reflect your standards of execellence and convey what your business can provide for them.
Interior Office Signs
Interior office signs are usually a mix of door signage and directories. They display who you can find and where you can find them. Often office signs are name plates on the outside of a solid door, installed on a wall or part of a large plaque.
Vinyl decals applied to a glass door and/or window are also a great alternative. Additionaly floor by floor directory systems give those inside the office a good indication of where their destinations are inside the bulding.
Wayfinding Signage
No one enjoys asking where to find the washroom or which hallway are the elevators located in. Wayfinding signs give clarifciation where everything is in the building. Whether it is to clearly mark which way to the stairwells or how to find the waiting room.
Interior Sign Design Options
There are several options when it comes to interior signs. They can be custom crafted to match your current branding, or designed during a re-brand of your business. You have the option of the size, logo, materials, colours and graphics when you choose a custom sign shop to create your indoor signs.
Indoor Sign Considerations
A few things to consider when it comes to your indoor signs
-
Are they in compliance with accessibility guidelines? Read more about ADA Signs and learn the Ontario and Canadian Accessibilty Standards
-
Will the signs be installed in well lit areas or do the signs themselves need to to be lit?
-
Do the interior signs match the business branding?
-
Does the wayfinding signage flow from the time the client enters the building until they find their destination inside?
Once those four factors have been established, it’s time to contact an expert signmaker to get your signage package put together and installed to your satisfaction.
Bringing Business Signs And Branding To The Forefront
Business Sign Strategy
Here at The Sign Depot we can carry out numerous tasks to help you get your business branding working for you. Your business sign and company wide signage stragey can show you as an industry leader and can propel you to the top!
See Four Of Our Sign Depot Videos All In One Spot
At times the options you have for business signs can be overwhelming so to give you some good starting spots, hover over the image below and click on the coloured arrows. Let our videos give you a basis of where you want to direct your attention when it comes to your business signs.
Whether you signs are for a small company or a large corporation, we have lots of options to fit your needs and budget.
We specialize in the following
-
Retail And Point Of Sale Signs
-
Reception Signs
-
Exterior Building And Storefront Signs
-
Restaurant Signs
-
Parking Lot Signs
-
Dimensional Sign Structures
-
Architechtural Signs
-
Wayfinding And Directional Signs
-
Accessibility Signs
-
Farm Signs
-
Heritage Signs
-
Window Decals
-
Car Graphics
-
LED lit signs
-
Roadside Attraction Sign Structures
-
Meeting Room Signs
-
Cubicle Indicator Signs
-
The type of signs you need
-
The size required for the sign
-
The budget you want to work with
-
The logo, colours, text and graphics you want on it, or if you require it to be designed by The Sign Depot
-
Whether you need The Sign Depot to install the sign, or if your company will be taking care of the installation
