class="tag"Posts Tagged ‘3D’
No Comments 3 Dimensional Augmented Reality Created From Retail Signs – Augtober
Adding A Layer To Business Signs
If you have been watching our Twitter page you may already know we have been talking a lot about Augmented Reality this October and have renamed the month Augtober. Here at The Sign Depot we relentlessly strive to stay at the cusp of signage technology. This allows us to offer our clients an abundance of choices when it come to their custom business signs. The development of Augmented Reality, sometimes known as AR, has found a way to take 2 dimensional images and turn them into a 3 dimensional signage experience. If you are wondering how AR works, it is a layering process, where a marker is embedded into a sign. By using a smartphone app, people are able to see the sign brought to life. It is best explained in the article 10 things you need to know about augmented reality
Markers work by having software recognise a particular pattern, such as a barcode or symbol, when a camera points at it, and overlaying a digital image at that point on the screen. If the image is three-dimensional or animated, the effect is of a digital experience unfolding on the surface upon which the pattern is printed.
In an earlier post 3 Dimensional Augmented Reality And The Sign Industry we showed how Marvel was using Augmented Reality with their retail signs to bring superheroes into the store. This creates a unique shopping experience and makes it memorable to those browsing the aisles. Once again retaliers have engaged a younger audience in their locations by launching a Teenage Mutant Ninja Turtles Augmented Reality campaign involving their business signs. You can see it highlighted at the end of this video
Want to talk more about 3 Dimensional Augmented Reality Created From Retail Signs? Send a tweet to @TheSignDepot and include the hashtag #Augtober
We would love to hear your thoughts about it!
Custom 3 Dimensional Signs Can Be Big For Business – Baden Coffee
A Big Bean For Baden Coffee
Finding ways to bring attention to a new location can cause difficulty for some businesses, but Baden Coffee knew just what to do for the opening of their sit down coffee shop and retail location. They decided a 3 dimensional sign would be a great way to attract attention to their establishment and increase the findabilty of their location. Baden Coffee decided to create a landmark sculptural sign that would make their business highly visible to passers-by. Over the years we have created several signs for Baden Coffee and they wanted to heighten the visibilty of their unique brands.
The 3 dimensional sign was created to extend their branding to the exterior of the store. A replica of the animated coffee bean from their logo
was constructed from Carved High Density Urethane (HDU) through the use of our CNC Router Table and a lathe to manufacture the rounded objects.
Below is photo recap of how the project evolved within our Sign Depot workshop.
Artistic Finishing Touches
An artistic custom finish was applied to the sign scuplture. It included a styrocoat spray applied to the surface to harden the HDU (sign foam) and serve as a base for the paint to adhere to. Painting was done in stages and made to match the character logo for Baden Coffee. Creating the custom paint finish for the Baden Coffee Bean sculpture added to the “look” of the 3 dimensional sign.
Bringing In Big Business At Baden Coffee
After the Baden Coffee Big Coffee Bean was completed it was installed above the main entrance. This 3 dimensional sign is sure to become a landmark for the Baden Coffee retail location and will attract the attention of the traffic passing by.
To see more pics of the Baden Coffee Team with the new BIG BEAN head over to their facebook Photo Gallery. To learn more about our 3 dimensional signs for business and how they can create a branding buzz, be sure to check out Proportion Is Everything post. There you will see how sculptural signs quickly become landmarks and a 24 advertisement for your company.
Importance Of A Good Business Sign Can Be Compared To The Importance Of A Good Cookie
C Is For Custom Creative Cookies
Here at The Sign Depot we talk quite a bit about standing out and being memorable. Finding ways to be unique can be difficult sometimes, but it well worth the effort when it comes to signs for your business.
According to ChamberOfCommerce.com’s article The Importance of Advertising Signs for a Growing Business
What you put in front of someone’s eyes is perhaps the most decisive factor in determining what they think of you and your business. In fact, consumers are more likely to purchase a product if they have seen the name before. Therefore advertising effectively, and making the product or sign memorable is crucial to the success and the growth of your business
Advertising effectively is what PJ Lowe had in mind when she first created her promotional cookies. Her story was about having memorable items to hand out at a public event. She wanted something that would stand out from all the rest. She created cookies with logos on them. Really in our terms they were mini custom signs. The cookies were so popular she started the company Nom Nom Treats. Take a look at her photo gallery and see how many brands you recognize.
When the Cutegecko Design Agency approached us about creating a sign that looked like a cookie for Nom Nom Treats we new it would be a fun project. Not only would we be making a custom sign, we would be making a custom cookie sign for a company that makes custom designed cookies. Try saying that five times fast!
Dimension was key when it came to creating the cookie. It was all about standing out from the rest! The cookie was created in layers and then given a high gloss finish to replicate icing. Working with logo designer we were able to duplicate the Nom Nom Treats logo and gave it an extra layer of dimension when it came to the text. The end result was as 3 dimensional delicious looking as the actual Nom Nom Treats themselves.
Want to know what made us even more ecstatic? The fact that we just might be the best gift ever! At least that’s what PJ thinks!
CNC Router Table Cutting For Dimension
Designing Dimesion
Have you ever looked at the logo on your business card and wondered what it would look like if it wasn’t flat?
By using a CNC router process we can give your logo/lettering the dimension it deserves. Take a peek at our CNC router table in action
This demo is just the base of the object. After the HDU (High Density Urethane) otherwise know as outdoor use foam, has been cut and stacked it will then it will primed and painted to give it that extra punch to make it stand out! Using a router table to CNC cut the HDU creates a custom carved sign that makes a impact. Dimensional signs that are created by CNC routering spark curiosity and often an grab the attention of prospective customers. These 3D signs are a great way to get your business noticed and they often serve as a memorable landmark that literally stands out from your competitors. You want your business to be easily recognized and CNC routered signs give you the opportunity create logo into a unique advertising opportunity. The next time you are in a busy downtown area, take note of what grabbing your attention. Is it because it is different from everything else around it? Is it dimensional? Would you like something like that for your business? If the answer is yes to any or all of these questions, then perhaps you are ready to make the leap to a custom carved sign. If you foresee a CNC sign in your future, make sure to contact The Sign Depot and we can walk you through our dimensional sign making process and find what fits for your business. You will be sure to carve out a niche with a High Density Urethane carved sign from our CNC router table.
