class="tag"Posts Tagged ‘plan’
No Comments 2019 Will Be The Year to #StepUpYourSignage
Start Planning For 2019 Now
One month from now we will already be into 2019 which makes it the best time to start planning your signage for the new year. The City of Kitchener has already posted that their sign permit regulations will change effective January 1, 2019 so you will want to get your sign permit application in within the next few weeks in order to adhere to today’s standards. We think this makes it a perfect time to #StepUpYourSignage. Our expert sign designers and sign fabricators are here to help you through the process. Whether you need interior wayfinding signs or exterior business signage we can help with sign permits, sign design and all of your OOH advertising.
What’s The Buzz Around OOH Advertising
The term OOH Advertising has had quite the buzz recently. The meaning of OOH advertising is Out of Home Advertising. In other words it is advertising that reaches people after they leave their houses each day. Signs play a big role in the OOH advertising mix. They are a critical part of your business branding and are a necessary component of your marketing plan. In a recent article by THE DRUM it was mentioned that brands that chose to spend 15% of their marketing budget on OOH advertising had a significant increase in their social media channels and improved brand trust.
Crafting unique signs that leave a lasting impression is what The Sign Depot is known for. We can create memorable signs that will keep your brand top of mind with potential clients. Your exterior business sign serves as a 24 hour advertisement for your establishment and is often the public’s first impression of your company.
Start 2019 Off Right
The best way to start off 2019 right is to visit our CONTACT US page and let our expert sign-makers know that you want to STEP UP YOUR SIGNAGE with a custom sign from The Sign Depot in 2019!
Five Ways To Build Business Buzz With Custom Business Signs For Your Company
Jump-starting January
Welcome to the New Year which for many means getting back to business and for others means starting plans for a new business. When putting together your business plan for the year, remember the importance signs play in building buzz and getting attention through word of mouth. Creating a custom sign is an important part of your business’s strategic marketing plan and advertising agenda.
Just A Tease
When The Charcoal Group was introducing their latest Restaurant Concept, Beertown Public House, they incorporated their custom sign creation as part of the buzz building for their brand. They built a strategy to get people talking about Beertown long before they opened the restaurant.
Choose To Be Visible
The Cakebox was already well established in the community, but they wanted to ensure that they were easily found when they moved locations. By choosing to use multiple types of signs, they were able to make sure they could capture both drive-by traffic and the attention of those walking in the area.
Find What Fits
If you have ever heard the phrase measure twice, cut once then you understand how important it is to go over the details before proceeding. Knowing what you want your sign to do for your business will help you decide on the budget you want to put towards it. Other details like proper sign permits and professional sign design are also things to consider when it comes to signs for your company’s establishment.
Take Note Of What You Notice
A business sign is a 24 hour advertisement for your business. It doesn’t take days off. What types of signs catch your attention? Those are the signs that are working. Make sure you think of the surroundings and distractions for your outdoor business signs. Findability is key for a new business and keeping on trend is important for businesses looking for a refresh.
Now that you have five ideas to start building buzz with custom signs for your business, what ways will your company be implementing signs this year?
