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No Comments The Meat And Potatoes Of Signage
Signage Basics – What You Need To Know
When it comes to choosing signage for your brand, there are some basics you should always keep in mind. The items below will give you a good idea about the meat and potatoes of signage. It is a great place to start and grow from there.
Listen To Coco Chanel
Coco Chanel’s advice when dressing with accessories was “Before you leave the house, look in the mirror and take one thing off.” That is also a great mantra for signage. Less is more. Make sure you know the message you want to convey and edit it down to as few words as possible.
Keep It Classy
Most marketing strategies have some amount of shock value. While we believe it is great to catch someone off guard, in order to be memorable, you must keep in mind your signage is often the first impression of your establishment. You want to ensure your business is remembered in positive light.
Stand Out, But Don’t Stick Out
Be sure that your signage stands out from the surroundings. Use lighting, projection and dimensional signs to achieve this. They are great ways to make your signs visible.
Notice how the above Beertown sign incorporates all of those signage elements? It goes to show that you need to always think about your brand, establishment and surroundings first in order to make a great impression.
However you don’t want to stick out like a sore thumb, so be sure the sign design you have in mind fits with the area it will be placed.
Be A Leader Of The Pack
Whether you are moving to new area, or rebranding an existing business, showing other companies that you upping your signage game sends a signal that your are prepared to be a leader in your industry. This will also convey that you are a professional business and strive to be known as the leading expert in your field.
Now that you have learned about the meat and potatoes of signage, be sure to contact one of our sign experts to see how you can elevate the signage for your business.
Custom Wood Signs Created From Reclaimed Barn Board – Cheeses Murphy
A New Business Signs With A Vintage Look
Our latest installation has brought us to a new area of Downtown Kitchener Ontario. Just blocks away from the new court house is where you can find the newest location for Cheeses Murphy. Just like the concept of this grilled cheese restaurant, the custom business sign for it needed to be unique and tasteful.
Reclaimed barn board with individual cutout letters were used in this framed sign. The fabrication took several steps.
The wood was given a custom finish to give it a distressed look and enhanced the wood grain of the boards. The barn board would serve as a sign backer for the business name. Individual letters were created by CNC cutting half inch PVC on our router table and they were then prepped for pin mounting. A handcrafted wood frame was constructed to surround the sign backer and painted to match the cut out letters. Together these pieces would create a modern sign with a vintage look.
Assembly And Installation
After all the various components of the Cheeses Murphy sign had been manufactured and finished it was time to assemble the sign and install it above the establishment.
The pin mount letters were flush mounted to the barn board backer to add dimension to the sign and the finished wood frame completed the look.
The custom wood sign was installed above the entrance-way and an additional vinyl decal was added to front door to attract the attention of both vehicle and pedestrian traffic.
Photo Courtesy of Cheeses Murphy. Click the image to visit the Cheeses Murphy Facebook page
Photo courtesy of Andrew Coppolino of Waterloo Region Eats. Click the image to follow him on twitter
What Will Be Next?
What will be next? Be sure to watch our Sign Depot Blog for updates on what else is to come from this developing area in Kitchener otherwise known as the Duke St. Food Block. For more examples of 3 dimensional restaurant signs be sure to visit our portfolio page. There you will find a variety of sculptural signs that are sure to grab your attention!
