Five Ways To Build Business Buzz With Custom Business Signs For Your Company

Jump-starting January

Welcome to the New Year which for many means getting back to business and for others means starting plans for a new business.  When putting together your business plan for the year, remember the importance signs play in building buzz and getting attention through word of mouth.  Creating a custom sign is an important part of your business’s strategic marketing plan and advertising agenda.

Just A Tease

When The Charcoal Group was introducing their latest Restaurant Concept, Beertown Public House, they incorporated their custom sign creation as part of the buzz building for their brand.  They built a strategy to get people talking about  Beertown long before they opened the restaurant.

Choose To Be Visible

The Cakebox was already well established in the community, but they wanted to ensure that they were easily found when they moved locations.  By choosing to use multiple types of signs, they were able to make sure they could capture both drive-by traffic and the attention of those walking in the area.

Find What Fits

If you have ever heard the phrase measure twice, cut once then you understand how important it is to go over the details before proceeding.  Knowing what you want your sign to do for your business will help you decide on the budget you want to put towards it.  Other details like proper sign permits and professional sign design are also things to consider when it comes to signs for your company’s establishment.

Take Note Of What You Notice

 A business sign is a 24 hour advertisement for your business.  It doesn’t take days off.  What types of signs catch your attention?  Those are the signs that are working.  Make sure you think of the surroundings and distractions for your outdoor business signs.  Findability is key for a new business and keeping on trend is important for businesses looking for a refresh.

Now that you have five ideas to start building buzz with custom signs for your business, what ways will your company be implementing signs this year?