Archive for the ‘business’ Category
No Comments Getting The Right Business Signs Can Make All The Difference
Business Signs You Will Need
We often have new business owners come to us unsure of what kind of business signs they need. There are several options, but we know that there are many costs involved in starting a new business venture so we want to ensure you get a great signage starter package that fits your brand.
According to Entrepreneur’s post on Creating Memorable Business Signs
“Great signs are always the most interesting piece of scenery in their vicinity. This is why they’re noticed even when people aren’t looking for them”
Below are the Top 3 Signs you will need to start your business.
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Custom Exterior Signs
Whether you need retail sign to advertise your restaurant or clothing store or an outdoor sign to let you people know you are doctor / lawyer / professional in the area, custom exterior signs are key to informing potential clients about your business.
These signs are a 24 hour advertisement for your business and should serve as memorable landmark. It should be made from outdoor quality materials that can weather the elements and the sign(s) should look attractive to your target market.
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Reception Signs
Once someone comes through your door, you know they have an interest in your business. This is where a fantastic reception sign can make a difference. Your entrance-way is a welcoming area where everyone should feel comfortable upon arrival.
The reception sign should be the focal point of the office / showroom / waiting room to reinforce brand recognition. It should work with all the other marketing materials there. IE it should have the same logo as the pamphlets, brochures and business cards that sit in that area.
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Wayfinding Signs
If someone has to ask which floor your office is on or where to find the exit, then you know you need to improve your wayfinding signs. They keep your clients informed without making them ask the awkward questions like “Where is the washroom?” or “Do you have an elevator?” Wayfinding and interior directory signs are often subtle signs that blend with the decor
and provide clear information.
The Next Steps For Your Business Signs
The above 3 types of signs are a great place to begin when it comes to starting a business. To further establish your business we also suggest, vehicle graphics, window decals, A-frame signs and signs for your trade shows. As you can see getting the right business signs can make all the difference when it comes to beginning a new business.
To get quotes on any of the signs listed on this post visit our CONTACT US page. We look forward to hearing from you and want to #StepUpYourSignage.
There’s A New Kid In Town – Beertown Arrives In Waterloo Region
Exterior Signs For An Extraordinary Restaurant Concept
As mentioned on the Beertown website….
Beertown – our newest concept – is a fusion of a retro public house and a modern beer bar, built around a ‘chef driven’ kitchen.….the newest Charcoal Group Restaurant was going to change the local eatery landscape in Waterloo Region. With their unique approach to culinary masterpieces, we knew that this sign project needed “WOW” factor.
Since Beertown Cambridge is situated on the busy Highway 24, Hespler Rd there would be a lot of vehicle traffic passing by, and there would need to be a way to catch their attention. It was important to have Beertown’s exterior business sign be noticed by passers-by.
The Beertown main logo was only part of the focus for this sign. In addition the PUBLIC HOUSE part of the sign was to be a feature as well.
We used several techniques to create the outdoor signs. The “Beertown” portion was created from channel letters finished to match the brand logo. The “PUBLIC HOUSE” was also created with channel letters, but with a few additions. That element of the sign was to resemble a marquee sign with an aged look. Most marquee signs are created with traditional light bulbs, but to keep the sign eco-friendly the light bulbs are actually powered by LED lights, which are low energy and have a much longer bulb life. The paint finish on the letters gave the sign a distressed look that would catch attention to those driving by.
You can see some of our behind the scenes photo on the Beertown Facebook Page. In addition to the main exterior sign a mural was created on the side of the building. The mural resembled a bottle cap with a weathered look. It was created with stencils, spray paint and our resident graffiti artist/sign creator David Hoover. The finished mural quickly changed a plain white wall into a work of art.
When the project was completed Beertown included The Sign Depot in their announcement of opening video. The video below catches the installation portion of their signage.
