Wayfinding Signs Point You In The Right Direction – The Rustic Loft

Helping St. Jacob’s Furnishings Find Their Way

When St. Jacob’s Furnishing wanted to find a way to lead their customers to their new Rustic Loft level, they came to Sign Depot for some direction. The wayfinding signage needed to be bold but fit in with the look and feel of The Rustic Loft area.  Creating a vintage theatrical look that would incorporate the purpose of the sign as well as making it a different component of the store required some innovation.  Choosing the right materials and colour scheme is what brought this sign to life.

The process started with metal arrow that was finished with our signature rusting technique.  This distressed look is becoming increasingly popular with our clients.

The next step was to add some pop to the project by creating arrow shaped layover to fit the metal box.  This was then painted red and than faded an quickly aged with through the rusting process.

To give the sign the look of a vintage lighted marquee,  bulbs equipped with LED lights (better on environment and hydro) were added to the arrow.

To incorporate the Rustic Lofts logo, the script was created with plexi and vinyl then a scratched-vinyl technique was used on the vinyl to give it the look of years gone by.

The script was mounted on to a stained wooden oval with epoxy to give the sign character and dimension

All the sign components were then attached to the metal arrow which tied the whole project together.

Not only is this sign eye-catching it serves the purpose of a wayfinding sign as well.  

Wayfinding Custom Sign Tips

• Choose an area that is visible to all
• Pick clear, easy to read fonts for your sign
• Find a way for it to stand out from the surroundings without looking out of place
• Make it simple to interpret the sign’s purpose (IE washroom, exit, parking)
• Check that your sign contains the correct info

This wayfinding custom sign is finding its way to St. Jacob’s Furnishings in time for The Rustic Loft Grand Opening today (June 21/12).  The event is in conjunction with company’s 25th anniversary.  More info about the event can be found here