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Creating A New Custom Sign For Velocity
While many of you are familiar with the custom sign we created for Velocity Garage in 2012, they decided to rebrand their technology incubator to encompass all of their facilities. Their original sign was created with individual cutout high density urethane letters (otherwise know as HDU or sign foam),
so it HDU was the logical choice when it came to choosing material for this new batch of custom signs.
The custom sign letters were cut on our CNC router table but this time they were finished in black to give them a sleek and sophisticated look. The letters were prepped for pin mounting and different wording was used for each location.
Velocity Four Ways
Even though University of Waterloo’s Velocity had a different focus for each area, it was important to show that Velocity Garage, Velocity Residence, Velocity Science and Velocity Foundry are all connected and they used signage to establish this connection. You can see the similarities in the posts below. Each image shows the signs as focal points but lets the text speak for the space.
It's packed in the Velocity Science Open Lab! Don't worry, everyone will get a chance to see/hear about the new lab. pic.twitter.com/uqHpythejb
— Velocity (@UWvelocity) May 27, 2014Custom Signs Are Great Ways To Grab Attention
Velocity understands the importance of standing out in the startup community. Grabbing the attention of entrepreneurial leaders is always an important factor when it comes to creating a new business. Finding what makes you unique from others in your industry can get you well on your way to success. We specialize in attention grabbing custom signs. We want ensure your business stands out. Our custom signs create impact without looking intrusive or out of place. When you are opening a new establishment or rebranding an existing business always look for ways to grab attention in a pleasing manor.
Velocity managed to grab our attention by including The Sign Depot installers at the end of this video. They have certainly made an impact!
High Density Urethane Letters – VeloCity Garage
HDU And What It Can Do
High Density Urethane, often referred to as HDU is a material that we use quite often when creating dimensional signs. It can be manipulated in many ways to create the look you want to achieve. In the past we have made it look like wood, brick, stone and even fudge. HDU is a versatile substrate that can be routered, sanded and painted just like wood. You can be equally creative with the finish on a High Density Urethane sign. That is what VeloCity Garage decided to do with their space in The Communitech Hub. The idea was for a sleek look with a bit of an edge. The way that was accomplished was by using two different finishes on the same project.
Step By Step
The HDU sign letters were cut out on the CNC router table. Then after sanding and priming the letters, pins were attached with epoxy. These would be used for installation. Then they were ready for the paint finishes.
the GARAGE portion of the sign was given a rust finish while the VELOCITY part was painted to a high gloss look.
After the VeloCity Garage signs were installed, the two very different looks came together to capture the feel of this High Tech shared space inside a re-purposed Tannery. Finding the right mix of old and new was the key to artstic look of this uniquely crafted sign project. The result was a “best of both worlds” sign that tips the hat to the building’s historic past and fast forwards occupents to the bright future.
If you happen to be visiting VeloCity Garage we would love to hear what you think of the sign. Tweet a pic to @TheSignDepot with your thoughts or find us on Facebook to see more of our projects.
