The Sign Depot

Solutions for Business Signs and Signage Systems

Comments Off on Solutions for Business Signs and Signage Systems
Posted by Lisa on 2/8/2012


Solving the Signage Dilemma

Often we have business owners walk in knowing they want a sign, but don’t what would be best to represent their business. We’re hear to help solve the problem. Being a FULL SERVICE sign shop means we can incorporate your brand message across the board.

Become a Show Off

Just because you have a logo on your business card, doesn’t mean that’s the only place it belongs.
Great places to put your logo are

  • All sides of your building that have walk & driveby traffic
  • On your front entrance
  • On all business vehicles
  • Inside of office buildings on directories and for wayfinding

Make sure you know what information you hope the passer-by will remember.  A memorable logo is a great way to start, but you should decide what take aways should go along with it.  Business name is the obvious answer, but what else?  Do you want them to see what you have to offer from your website?  Does your messaging direct them there?

Less is more

You want your sign to serve a purpose, but not be over the top.  Too much information cluttering up up the face of the sign will make it difficult to convey the message in the short time that people will see it.

Freshen Up

Make sure your signage is a representation of the type of service clients will expect from you.  If your sign is broken, chipped, weathered or burnt out, you will want to have it repaired right away.  Otherwise your disregard for upkeep could be mistaken for lack of professionalism.  A  food critic once told me that clean restaurant windows are something they take note of first.  If an food establishment has trouble keeping what customers can see clean, then imagine what the behind the scenes kitchen looks like. Show your customers that you care about the details.

Stand Out but Don’t Stick Out

Make sure you take a look at your surroundings.  Think of ways your sign can be unique enough to stand out, without looking intrusive or out of place.  Style over shock value is how you want to be remembered.  You should want your signs to please the eye, not be known as an eye sore.

When you take all these factors into consideration, you can start to see your signage take shape.  Now you just have to decide the shape of your sign!


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