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No Comments Spellbinding Custom Sign For The Toronto Harry Potter Themed Store Curiosa
Many Are Curious About Curiosa
Over the last few weeks there has been a lot of buzz about the Harry Potter themed store that popped up in Toronto. With both Halloween and Christmas around the corner, the timing for the store’s opening couldn’t be better. This shop is sure to be a favourite for eclectic collectors, board game fans, movie fanatics, aspiring magicians and “would be” wizards. Curiosa is a retail shop branded as Toronto’s Purveyors of Extraordinary Things. Their establishment stocks mystical, magical, magnificent items and they needed their sign to reflect that.
Custom Sign Crafted For Curiosa
The sign for the Curiosa store was created from western red cedar. The sign was sandblasted on both sides with the store name and logo. It was given a dark finish with white highlights. This keeps with the colour scheme of the the store but also makes it highly visible to vehicle traffic and those passing by on foot.
Findability is key when it comes to opening a new retail store. The storefront must be welcoming and the sign should generate interest about what can be found inside. In this case, the sign sparks curiosity about what can be found on the other side of the door through the use of the image of an eye peaking through the keyhole. It brings the idea of a “focal point” to a whole new level. Do you recall the FLYING KEYS scene in Harry Potter and the Philosopher’s Stone?
The idea that this shop might provide the keyhole for one of those flying keys makes it even more mysterious!
Crafting signs to reflect the business it will represent is something we take pride in and we are thrilled to see the attention this sign is grabbing.
We Want To Put A Spell On YouWhen it comes to creating business signs, we can create something spellbinding for your company too. All it takes is a visit to our CONTACT US page to connect with us.
What Consumers Think About Business Signs And Retail Signage
Your Business Sign Says A Lot About Your Company
A few years back FedEx Office asked American consumers about their thoughts on business signs and retail signage. The reason for the survey was to see how important signs are when making decisions on where to shop. The survey results revealed that almost 8 in 10 (76 percent) of American consumers enter a store they have never visited before based on its signage. It also went on to say nearly 7 in 10 (68 percent) have actually purchased a product or service because a sign caught their eye. These stats are eye opening to many business owners. In fact we have had our clients tell us that their sales increased significantly after they had the expert signmakers at The Sign Depot create new signage for their company. We even had a business owner tell us that after he purchased a sign from The Sign Depot that he received new business from people who thought they had just opened. They had no idea that his business had opened a year earlier.
Ensure Your Business Sign Makes An Impact
According to the survey mentioned above, over two thirds (68 percent) of consumers believe a store’s signage is reflective of the quality of products or services it provides. It also mentioned that poor signage or signs in need of repair deterred people from entering a business. Be sure that your exterior business signs make a positive impact on potential clients. You want to ensure your signage is highly visible at all times, as your sign is a 24 hour advertisment for your business.
Plenty Of Signs Might Equal Plenty Of Sales
If you’re a fan of The Big Bang Theory you will recognize the quote from Leonard’s Mother “If a little is good, more must be better.” Consumers also feel that way when it comes to signage. The FedEx survey mentioned that on average, consumers think a small business should have two or three signs around its storefront. In addition this, we also believe that interior retail signs, reception signs and wayfinding signage also assist potential clients with finding what they need in your establishment.
Is your business ready for an upgrade? Be sure to visit our CONTACT US page and we will be happy to send you a FREE QUOTE for new business signs and retail signage for your company.
