Posted by Lisa on 2/3/2012

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Signs, Sticks and Superbowl. Why Brands Need To Build Community Spirit

Setting The Stage With Your Signage

By now you have saw the majority of ads that will be played during Superbowl XLVI, but this one is the real Standout.

Notice The Signs

At no point in this commercial are there any beer bottles being opened or draught beer being poured.  The only representation of the brand during this commercial is through the signage.  It starts with the little signs on the announcers’ microphones, but then the 1:11 mark of the vid is when the impact of the banners hit.  After that the brand image is shown on the arena boards. The brand message shows up at the end, displayed on the screen.  

Creating Impact Through Community Involvment

Finding a way to impact a community is a great way to bring your brand to the masses .  They become your audience and you just might convert some of those community members into clients for your business.  Whether the community you hope to reach is online, watching on a television or in a hockey arena you need find creative ways to grab their attention and get them to recognize your brand and what it can do for them.  Choosing new marketing ideas like social media, can be challenging, but creating a community of ambassadors for your brand keeps your business top of mind for many.  Many don’t realize marketing is different than sales.  Marketing is about bringing your business to market.  Where do you fit in with your competition? The best marketers know that a community makes your brand.  It’s how they feel about your business.  That is what can give you the edge over your competitors and in turn can bring you more clients.  Find a community to market to and do it in a way that makes them feel appreciated.   Choose your method of communication.  This brand chose signage.  We commend them for that.

Not once through the commercial is the brand name spoken of.  They let the signs speak for themselves.

Posted by signmaster on 10/7/2010

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3 Dimensional Signs – NHL at the ACC

Hockey Night

In honour of tonight’s Leafs vs Habs hockey game, we thought we would give a shout out to our pals heading to the Air Canada Centre tonight! While you at the arena, make sure to visit the newest stop, the MOLSON CANADIAN BREWHOUSE.  We would be thrilled to see your pics beside our latest structural sign.  Have a pic of yourself by the Brewhouse sign? Send them to accounting@sign-depot.on.ca .You might just appear on our latest blog post or end up on Sign Depot Fan Page!

Adding Dimension To A Maple Leaf

Here is a look at how the 3 dimensional sign was constructed in our Sign Depot sign shop and installed at The Air Canada Centre, otherwise known as Home Of The Toronto Maple Leafs.

Refreshing A Recognized Establishment

 

From an impressive 5 foot tall sign inside our shop in Kitchener Ontario, to increasing its height sitting up the bartending station, the 3 dimensional sign will be a stand out wood sign at the Air Canada Centre in Toronto. There was quite a mix of sign materials that went into manufacturing the latest “watering hole” structure inside the ACC.  CNC routered wood, coloured acrylic and professional sign grade hardware went into constructing this custom lit sign.  We hope that this sculptural sign quenches your thirst for refreshment, as this was just part of the refresh for the well known Lord Stanley’s Mug inside the arena. Visit the Molson Canadian Brewhouse on the 100 Level Concourse inside the Air Canada Centre and raise a pint for us!

 

If you’re a fan of the Good Old Hockey Game and a fan of Twitter make sure to tweet us with your favorite NHL team! Hockey is always a hot topic here at The Sign Depot and we want to know which National Hockey League team gets you cheering!

 

After all its the best game you can name