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No Comments Creating Custom Business Signs That Work For Your Business
Do You Realize That Your Sign Is Working Hard For You?
Many businesses think of their signs as an address marker but they are so much more than that. A custom business sign is an extension of your company’s brand and it serves as a 24 hour advertisement for your business. That means your sign is working to expand your business by attracting new customers to your location. By choosing a sign that reflects the standards for your business, you are conveying what you are able to offer consumers. Some of these items may include
- Quality
- Welcoming Atmosphere
- Transparency
- Attention Detail
These are just a few ways that your custom business signs show your potential customers what they can expect from you.Open The Door To New Business
Sometimes just getting them in the door is all it takes to showcase all that your business has to offer. By choosing a sign design that allows your establishment to look approachable and friendly you are sending out signals to passers-by that your company is inviting and looking forward to having them pop in. They see it as a new experience and you should see it as an opportunity to introduce them to your business.
Leave Your Mark As A Landmark
Some of the best landmarks in a community are business signs. Think of when you are giving directions to someone new in town that is not familiar with the street names yet. You will often give them landmarks to let them know how to arrive at their destination. Make sure your business is a landmark in the area. Make it easy to recognize from a distance to ensure your company is easy to find and memorable to someone new.
Shed Some Light On The Matter
As mentioned earlier your sign is works 24 hours a day, so be sure that it is visible day or night. By doing this you let others know that your are available beyond 9 to 5 to assist them with your business services.
Is your sign working for you? If you think it’s not properly doing its job be sure to visit our CONTACT US page to connect with the expert sign-makers here at The Sign Depot.
Comments Off on Solutions for Business Signs and Signage Systems Solutions for Business Signs and Signage Systems
Solving the Signage Dilemma
Often we have business owners walk in knowing they want a sign, but don’t what would be best to represent their business. We’re hear to help solve the problem. Being a FULL SERVICE sign shop means we can incorporate your brand message across the board.
Become a Show Off
Just because you have a logo on your business card, doesn’t mean that’s the only place it belongs.
Great places to put your logo are
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All sides of your building that have walk & driveby traffic
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On your front entrance
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On all business vehicles
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Inside of office buildings on directories and for wayfinding
Make sure you know what information you hope the passer-by will remember. A memorable logo is a great way to start, but you should decide what take aways should go along with it. Business name is the obvious answer, but what else? Do you want them to see what you have to offer from your website? Does your messaging direct them there?
Less is more
You want your sign to serve a purpose, but not be over the top. Too much information cluttering up up the face of the sign will make it difficult to convey the message in the short time that people will see it.
Freshen Up
Make sure your signage is a representation of the type of service clients will expect from you. If your sign is broken, chipped, weathered or burnt out, you will want to have it repaired right away. Otherwise your disregard for upkeep could be mistaken for lack of professionalism. A food critic once told me that clean restaurant windows are something they take note of first. If an food establishment has trouble keeping what customers can see clean, then imagine what the behind the scenes kitchen looks like. Show your customers that you care about the details.
Stand Out but Don’t Stick Out
Make sure you take a look at your surroundings. Think of ways your sign can be unique enough to stand out, without looking intrusive or out of place. Style over shock value is how you want to be remembered. You should want your signs to please the eye, not be known as an eye sore.
When you take all these factors into consideration, you can start to see your signage take shape. Now you just have to decide the shape of your sign!
