Del Dente To Dels Dimensional Signs

Adding Dimension To The Dels Enoteca Pizzeria

If you have visited Kitchener Waterloo Ontario there is a very good chance you have noticed the Charcoal Restaurant dimensional signs on the exterior of their building.

The Charcoal Group, known for their foreward thinking in the food industry, made the decision to rebrand their Del Dente Restaurant to Dels Enoteca Pizzeria. As described on their website the new logo was born out of the idea that our cuisine is an art form. The shape behind the word dels is a graphic representation of a hand-made pizza dough as well as a spot of sauce that might have splashed onto the chef’s coat when they took the first taste-test. Or, it is the splash of paint from an artist’s paintbrush. The customized font to represent ‘dels’ reminds us of spaghetti or linguine noodles and it exudes a fun and approachable feeling. The logo and identity will embrace that feeling that will flow into all touch points that the guest might see or touch. To bring the brand identity to the forefront during the establishment’s renovations, our expert sign-makers created dimensional signs to reflect the restaurant refresh.

Rebrand, Remove, Renew, Refresh and Repurpose During Restaurant Renovations

There were several steps involved in the Dels Enoteca Pizzeria Signage Package.  Once the rebranding renovations began, time was of the essence to change over the Del Dente dimensional sign to #TheNewDels signs.

Removal of the iconic sign 

Installation of temporary signage

Construction of new dimensional signs

Refurbishing of previous sign pieces

Installation of the new signage package

If you check out the video below you will see that several artistic signs were fabricated for Dels as well as some of their other signs were repurposed for the project.

Although they are no longer in their original spots they have been installed in new locations around the building. If you happen to see any of these dimensional signs while you are at the restaurant, be sure to tweet us a pic!