Cheers To A Custom Wood Projecting Sign

Innocente Brewing Company Makes Their Mark

Now that Innocente Brewing Company has announced their location opening in Waterloo Ontario they decided to mark their territory.  They chose to brand their building with a custom wood projecting sign.  The idea behind a projecting sign/projection sign is that the double sided sign stands off the building to where it is affixed.  The reason is to catch the attention of passers-by. This type of eye-catching sign is often used in the beer and liquor industry, so it was a good fit for a new brewery.

Creating The Custom Wood Sign

The Innocente Brewing Company sign was crafted from western red cedar.  Known for it’s rot-resistant properties, cedar is the best choice for outdoor wood signs. The first step was to sandblast the company name and logo into the wood to give it dimension.

After the sandblasting step had carved the image and text into the custom sign, it was treated with an outdoor grade cetol finish to enhance the wood grain of the sign. Next it was primed to ready for the gold leaf and paint finish.

23K Gold Leaf was applied to give the sign luster and shine.  The gold leaf finish is suitable for interior signs as well, but it really stands out when it glistens in the sun.

 A custom paint finish complete with premium vinyl graphics were applied to the cedar sign to complete the sign making process.

Look what @TheSignDepot dropped off earlier today…what great work! Thanks Peter! pic.twitter.com/Xy5wJBClge

— Steve Innocente (@Innocente_Brew) February 14, 2014

Landing On The Mark

Once the weather co-operated our install crew headed to Innocente Brewing Company to attach the projecting sign to their establishment. We think it serves as a great landmark for this new brewing business

Look what the fine folks @TheSignDepot installed today…looks da schnizzle! pic.twitter.com/yYDaQ8f1nW

— Steve Innocente (@Innocente_Brew) March 28, 2014