How Custom Sign Design Can Be Defined By Lagom

What Is Lagom?

Last time we spoke of trends, the word HYGGE was a hot topic. Nowadays the LAGOM is on the tip of every tastemaker’s tongue.  In fact it’s in Vogue – literally. Not sure what lagom is? The concept of lagom is similar to the old adage “everything in moderation”.  By definition the same rings true when it comes to custom sign design.

What Does Lagom Have To Do With Sign Design?

Your sign should show your business offerings but not overwhelm potential clients.  Just like lagom your sign needs just the right amount of contact information combined with your branding. You want your text, choice of font and logo to compliment your brand. When all three of these design elements work together you have a winning combination for your sign design.

By keeping the text on your sign simple and concise, people are able to focus in on your specialty. Choosing a clear font ensures your sign is legible from a variety of distances. Having a well designed logo gives everyone an idea what to expect from your company.

Alternatively, if you try to put too much messaging on your sign, use too many fonts and an oversized logo, then it looks too busy and people will find it confusing.  You want your sign to be eye-catching but not an eye sore.

Find The Right Fit

So are signs HYGGE or LAGOM?  We think they can be a combination of both. Just the right amount of information designed to add warmth to your establishment.

By putting these concepts together in one sign design creates a synergy that can elevate your brand in the marketplace, giving your company a high level of visibility and potentially attracting new customers to your business.  The expert sign designers here at The Sign Depot are here to help you find the right fit for your business. Visit our CONTACT US page to speak with one of them. To keep up with signage trends stay tuned to this blog.