Essential Steps For Branding And Rebranding With Signs – Kindred Credit Union

Begin Branding Your Business With Signs

When it comes to creating a business brand the best place to start is within your local community and once your brand is recognizable expand it from there. Make sure you find a way to make your mark and stay top of mind with potential customers with your business signs.  They are often the first impression for your business so it is important to connect with a full service sign shop that can cover all of your signage needs.

When To Rebrand

When your business decides to rebrand it could be for various reasons.  One being to refocus a company. In the case of Kindred Credit Union they decided to focus on growth when they changed their branding from Mennonite Savings and Credit Union to Kindred Credit Union. It is important when rebranding that you take the necessary steps to ensure your new branding is known to all.  According to the article 7 Steps to a Successful Rebrand

“once you have established who and what you want to be, do not change it except for tweaks and slight adjustments. It takes 10 to 12 ‘touches’ for a customer to even notice you. Keep going long after you think everyone must have seen the new brand. Trust me—they haven’t”

This is where rebranding with signs plays an important role.

4 Steps For Rebranding With Signs

Just as Kindred Credit Union did we suggest you follow these steps when rebranding a business.

Begin with banners.  Do not keep referring to your old messaging once you have decided to rebrand.  Let your current clients know that changes are coming by removing existing signs and logos and replacing them with temporary banners during the switch over.

 Make sure your new branding stands out.  In the case of Kindred Credit Union this is a literal statement.  With their choice of vibrant colours and 3 dimensional signs, their new branding made a bright and bold impact in relation to their surroundings.

Bring The Outdoors In.  Kindred Credit Union ensured that their rebrand was consistent from the time you walked up to their location, and continued it throughout your experience inside their building. Their exterior signs were created to be highly visible from a distance and once entering their establishment, the installation of focal point reception signs made to match the exterior signage, continued the visual flow for the clients arriving for their banking needs.

Get The Word Out. Once they finished rebranding an establishment they invited the community to come and see the locations new look.  This assists in educating the public on all they have to offer.

Join us at one of our branches on Oct. 20 for our Member Appreciation Day & Community Open House. #localfood #Prizedraws #bankingwithpurpose pic.twitter.com/hsXYgBHCLU

— Kindred Credit Union (@KindredCU) October 11, 2016

Is your business looking to become a well known brand or ready for a rebranding refresh? The expert sign-makers at The Sign Depot are here to help.  Just visit the CONTACT US page to get the process started.