Signs That Discovery Channel Took A Page Out Of The Red Bull Branding Playbook
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Signs Of Branding Better
Several months ago in our post Better Branding – Red Bull Wins we discussed how the Red Bull Stratos sponsored Felix Baumgartner’s Live Jump. In that post we talked about how Red Bull took the opportunity to get the logo in front of the cameras that were broadcasting both online and on television. Further down in that post we spoke about the differences between the Live Jump and Nik Wallenda’s High Wire Walk across Niagara Falls.
Nik vs Felix
Just a few months ago Nik Wallenda crossed Niagara Falls on a high wire. It is believed that millions tuned in to watch the event live and has since been watched by a billion. Imagine if a company had their brand name attached to that event. How many eyes would have witnessed it? How many companies are realizing now that it was a missed opportunity for brand recognition?
Bring On The Branding
With Nik Wallenda’s Skywire Grand Canyon Walk, The Discovery Channel “harnessed” the power of branding by sponsoring the man who walked across the Grand Canyon without a “harness”.
For this event Nik Wallenda’s shirt clearly displayed The Discovery Channel logo and a few other company logos. Another clear logo was Mitsubishi Motors and their 2013 Outlander was also featured in the pre-recorded Discovery Channel spots of Nik Wallenda’s days of trainging leading up to the walk.
Signs Of Great Business Branding
Finding ways to bring your company’s branding to the forefront is of upmost importance when it comes to running a successful business. Although you may not be able to dole out the dollars to sponsor a world wide event, you can always contact local events and charities to see how your company can partner with them. Having your company logo on signs and banners can help establish you in your community and surrounding area. Brand recognition will help you make a mark in the marketplace.
If you require any additional info when it comes to custom business signs and logos be sure to contact a professional to see how you can take your branding across the board with Store Front Signs, Vehicle Graphics and Walkway A-Frames.
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