The Sign Depot

Custom Business Signs – Representation With Rebranding

Posted by Lisa on 2/13/2014


Robins Goldsmithing Waterloo Ontario

When Robins Goldsmithing decided to open a Waterloo location they choose to rebrand with a new custom business sign.  The new modern sign was created to be bright and stylish to fit well with Uptown Waterloo.

Coming Soon Signs

They took advantage of the construction time by covering up the renovations with coming soon signs in the windows (see below).  The signs were teasers of what passers-by could expect to find in the new store once they finished the interior.  Coming soon signs help to build buzz about a brand and get people talking about what is to come.

Creating A Custom Exterior Sign

A custom exterior business sign must create a focal point for an establishment.  It is the first impression of a business and Robins Goldsmithing wanted to create a statement with their outdoor sign.  Individual letters were created and given a custom finish highlighting the letter o in both Robins and Goldsmithing.  This was achieved by painting the o’s in a bright yellow to stand out from the remaining letters that were finished in black.  These letters were pin mounted to white backer which would be attached to the building

Custom Business Sign - Robins Goldsmithing - The Sign Depot

Custom Business Sign - Robins Goldsmithing - The Sign Depot

24 Hour Advertising

Robins Goldsmithing knows that their new custom business sign will provide a 24 hour advertisment for their company and wanted to ensure it was visable at any time of the day.  The sign was halo lit with outdoor LEDs that provide a warm white glow around the business name.  LEDs are long lasting and energy efficient which makes them a great choice for business signage. Lit signs also increase the findabilty of your business which is something very important to consider when you want customers to find your new location.

LED Lit Sign - Robins Goldsmithing - The Sign Depot

As you can see the store was all set for opening in time for the busy Valentine’s season.  If you’re in Waterloo Ontario, be sure to stop in and see all they have to offer.  Want any more information about the sign techniques used in the Robins Goldsmithing sign package? Send us tweet and we’ll do our best to answer you inquiry.

Custom Business Sign - Robins Goldsmithing - The Sign Depot


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