The Sign Depot

Ways To Make Business Signs Part Of Your Marketing Mix In The New Year

Posted by Lisa on 11/24/2017


New Year Marketing Mix - Business Sign - The Sign Depot

Managing Modern Marketing

With the New Year just around the corner, now is the time to decide how your business will move forward in the coming year.  Many business are finding it difficult to maneuver their way through a modern marketing plan and are looking for ways to update their marketing and advertising campaigns.  We want to ensure your branding is at the forefront of your marketing mix, so we have put together a plan that is simple to incorporate and meant to elevate your business.

A Business Sign Is Your Best Branding Tool

An outdoor business sign is a 24 hour advertisement for your business.  Make sure it represents what your company stands for and properly brands your establishment.  It is best when choosing your business sign to select something that is highly visible.  This mean it can be seen by both vehicle traffic and those passing by. You also want it to be memorable and create buzz around your business.

Custom Sign - Curiosa - The Sign Depot

Is It Instagram Worthy?

Will it make it to IG? Did it get liked and shared on facebook? How many times was it re-pinned? Did they RT it? When it comes to modern marketing, nothing has changed the game the way social media has.  It is important that your signage makes to masses, as many people spend a good part of their day on at least one social network.  It is a way to get your messaging across many platforms to connect with both current and potential clients.

#Repost @pripocarrara (@get_repost) ・・・ Celebrating friends!!

A post shared by dels (@delsenoteca) on


Your Influencers Can Be Found In Your Client List

Influence marketing is one of the best ways to keep your business current and on trend.  All it takes is the right people talking to your target audience to create online buzz and potentially media attention.  Often the influencers you need are already on your client list.  Be sure to engage with your customers online by sharing their content and quite often they will reciprocate by sharing yours as well.  They may even talk about your services and products online and refer others to you. This is a great way to get your brand in front of their audience and bring your business to those who may be unaware of it.

These are just a few ways that your business sign can used in a modern marketing mix.  If you have other ideas or insights, please let us know by leaving a comment below.



Leave a Reply