Posted by Lisa on 9/20/2016

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Creating Custom Business Signs That Work For Your Business

Do You Realize That Your Sign Is Working Hard For You?

Many businesses think of their signs as an address marker but they are so much more than that.  A custom business sign is an extension of your company’s brand and it serves as a 24 hour advertisement for your business.  That means your sign is working to expand your business by attracting new customers to your location.  By choosing a sign that reflects the standards for your business, you are conveying what you are able to offer consumers.  Some of these items may include

• Quality
• Welcoming Atmosphere
• Transparency
• Attention Detail

These are just a few ways that your custom business signs show your potential customers what they can expect from you.  

Open The Door To New Business

Sometimes just getting them in the door is all it takes to showcase all that your business has to offer.  By choosing a sign design that allows your establishment to look approachable and friendly you are sending out signals to passers-by that your company is inviting and looking forward to having them pop in.  They see it as a new experience and you should see it as an opportunity to introduce them to your business.

Leave Your Mark As A Landmark

Some of the best landmarks in a community are business signs.  Think of when you are giving directions to someone new in town that is not familiar with the street names yet.  You will often give them landmarks to let them know how to arrive at their destination.  Make sure your business is a landmark in the area.  Make it easy to recognize from a distance to ensure your company is easy to find and memorable to someone new.

Shed Some Light On The Matter

As mentioned earlier your sign is works 24 hours a day, so be sure that it is visible day or night.  By doing this you let others know that your are available beyond 9 to 5 to assist them with your business services.

Is your sign working for you? If you think it’s not properly doing its job be sure to visit our CONTACT US page to connect with the expert sign-makers here at The Sign Depot.