class="tag"Posts Tagged ‘Ivan Reitman’
An Artistic Sign For Director Ivan Reitman’s Montecito Restaurant
Need An Artistic Sign? Who You Gonna Call?
We were thrilled to get the call that we had been chosen to manufacture an artistic sign for Ghostbusters director Ivan Reitman’s Montecito Restaurant in Toronto Ontario.
As mentioned in the Ottawa Citizen article Montecito, it is named after his production company, and can be found in the heart of Toronto’s entertainment district. It will be located close to the Toronto International Film Festival hub the TIFF Bell Lightbox. With TIFF releasing their 2014 film lineup earlier today the timing is just right for the opening of Montecito.
Bringing Something Unique To The Area
Restaurant co-owner Jonathan Waxman took a unique approach to the fare being served and will focus the menu around Canadian sourced ingredients. We also took a creative approach and created a sign as unique as the restaurant itself. Finding a way to bring artistic elements to a metal sign can be quite a challenge, but by using a few creative sign-making techniques the project came together nicely. It began with a metal sign with a dark distressed-look finish to resemble patina (otherwise know as a weathered material).
The restaurant’s graphic logo resembles the trees in this ariel shot of Montecito California
and in order to make it a focal point for the sign the image was hand engraved into the metal sign.
Additionally the name Montecito was cut out of the sign to leave room for the amber lit LEDs to shine through. The sign was then installed on the exterior of the building to let customers know that they are now open for business.
Recipe For Success
The upscale atmosphere for the restaurant in the artistic entertainment distric of Toronto will be a great fit, but they aren’t taking themselves too seriously. See what we mean in the Toronto Star article where you can see a Ghostbusters inspired recipe for a Staypuff dessert.
Looking for an artisitc sign for your business? Be sure to visit our CONTACT US page and let us know we have peaked your interest! By sending us the size, shape, text you require we can get a custom sign quote off to you right away!