Build Your Business With Julia Rosien

Get To Know Julia Rosien

Julia can you tell us the nature of your business, SocialNorth and how you got started?

SocialNorth is my pearl. It was that grain of sand that grew out of working for a company fast-tracking to bankruptcy. I was reporting to a president who allowed his employees to shoulder the burden of his mismanagement and the stress was unreal. As the communications director and the online spokesperson for the company, the negativity spurred a need to leave for my own survival.

Thankfully, I’m married to this guy who believes in me and together we dreamed up SocialNorth. He is an integral part of the organization and deserves kudos for his faith and patience in putting up with me.

SocialNorth specializes in social media (strategy and community management), SEO, copy writing and content strategies.

Knowing your background in journalism, what do you think are some of the differences between traditional media marketing and social media marketing?

As a journalist, I was trained to remove myself from the story – to present it from a non-emotional, balanced perspective. Social media puts your heart into the middle of your reporting – it’s expected that you’ll share your opinions and personal experiences. One thing hasn’t changed though – the need for strong communication skills. I’m always amazed when I see bloggers and community managers make silly typos or spelling mistakes. Quality is still far more important than quantity.

What knowledge do you hope your clients learn from you?

When I’m working with a client, I hope I pass on as many of my skills as possible – and the confidence to get out there and do it. I want them to be 100% successful after I’m finished with their strategy, training and coaching. They hire me to contribute to their success and I’d be disappointed if they didn’t soak up as much from me as possible during our time together.

What online marketing trends should we be watching for?

Mobile and video. If you’re not looking at how people are using both of these, you’re already late to the game.

How do you stand out from others in your field?

While SocialNorth is still a small company, we’re big with ideas and our team never fails to deliver in unexpected and amazing ways. I’ve always made working with younger people part of my strategy. People just beginning their careers are still full of big, beautiful ideas. Their fearless energy is contagious and it pushes me to think beyond what my training and career has taught me. When my clients come to me, they know they’re going to get a lot of great ideas coupled with a maturity that comes from being through more than my fair share of corporate crisis’.

I would also like to think that my clients come to me because they know I’m as ridiculously attentive to detail as I am to creativity. Failure is simply not an option.